Kolter Homes
Breaking Boundaries in Travel and Tourism Marketing for 2025
Ideas
A Florida homebuilder, Kolter Homes brings more than two decades of experience in homebuilding to each of its neighborhoods throughout the Southeastern United States. The company is committed to building valued residences and “Creating Better Communities.”
In DeLand, Kolter launched Cresswind at Victoria Gardens, a private, gated, active adult community located 20 minutes from New Smyrna Beach and 30 minutes from Orlando.
Work
Brand Positioning
Kolter had strong corporate brand standards, but messaging needed to resonate with the target audience and convey the points of difference and unique selling points of the community. For the target, proximity to continuing education, libraries, hospitals, and grocers were all strong selling points—location, location, location.
Creative Development
Primarily concentrating on strategic print advertising, with digital and outdoor also supporting our efforts. The incorporation of beautiful photography was key to the creative development.
Sales Collateral Development
Both B2B and B2C collateral was developed, from realtor brochures to consumer fliers, elevation sell sheets, and maps. A full range of complementary collateral was essential in yielding ROI for Kolter.
Lead Generation
Utilizing IP address caching, an opt-in email marketing campaign, geo-fencing, and recorded series of phone numbers, we were able to track activity from awareness through the sales funnel to conversion, providing a measured cost per acquisition, or in this case, a “cost per close,” under the industry standard.
Direct Mailer
Web Banners
Billboard
Signage
