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Posted on May 23rd, 2025
Ad Industry, Agency Services, Digital, Media, Pay-Per-Click (PPC), Social Media, Strategy
How to Choose the Right Advertising Platforms That Align With Your Business Goals
Choosing the right advertising platform goes beyond picking the one with the biggest user base or the flashiest features. Instead, it’s about selecting a platform that directly aligns with your business goals and helps you connect with the right audience...
Continue ReadingPosted on May 21st, 2025
Ad Industry, Agency Services, Healthcare, Mobile Marketing, Strategy
How to Measure Social Media ROI in Healthcare: Metrics That Matter for Patient Acquisition
Social media has become a powerful tool for healthcare organizations, connecting providers to patients in ways that weren’t possible before. In fact, 57% of individuals acknowledge social media’s impact on their choice of healthcare provider, highlighting the importance of a...
Continue ReadingPosted on May 21st, 2025
Ad Industry, Agency Services, Mobile Marketing, Restaurants, Strategy
How to Measure Restaurant Marketing Success: A Restaurant Owner’s Guide to Analytics & KPIs
Running a successful restaurant isn’t just about serving great food — it's about making smart decisions backed by data. Every menu item, every promotion, and every guest experience can be measured and improved with the right insights. That’s where restaurant...
Continue ReadingPosted on May 20th, 2025
More Than a Message: What Your Sexual Health Campaign Needs to Truly Connect
Most sexual health campaigns are built with the best intentions—arming audiences with facts about STI transmission, testing locations, prevention methods, and available services. But facts alone don’t change behavior. What’s often missing is the human connection: an understanding of who...
Continue ReadingPosted on May 19th, 2025
Rethinking Risk: How to Talk About STIs Without Shame
Imagine a public health message about sexual health that doesn’t rely on fear or guilt, but instead radiates confidence and hope. Picture a bus shelter poster where a young Floridian proudly declares, “I protect myself,” inviting others to do the...
Continue ReadingPosted on May 19th, 2025
From Data to Action: Measuring and Evoking Impact with Behavioral Change in Public Health Campaigns
Imagine a public health ad that doesn’t scare you into change but empowers you to make it. Picture a bus shelter poster where a young Floridian proudly declares, “I protect myself,” inviting others to do the same – not out...
Continue ReadingPosted on April 30th, 2025
Agency Services, Branding, Content Creation, Search Engine Marketing, Search Engine Optimization, Social Media, Travel, Tourism & Entertainment
The State of Destination Marketing: How Your Destination Can Stand Out in 2025
Destination marketing in 2025 isn’t about promoting a place—it’s about shaping an experience that resonates long before a visitor ever books their trip. As consumer behavior continues to evolve, destination brands must meet rising expectations around personalization, transparency, and digital...
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