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Posted on June 30th, 2025
Ad Industry, Agency Services, Digital, Search Engine Marketing, Search Engine Optimization, Strategy
The Executive’s Complete Guide to Generative Engine Optimization: Strategic Planning for the Post-Click Era
The digital marketing landscape has fundamentally shifted. While your organization focuses on traditional SEO metrics (rankings, clicks, and conversions), a parallel universe of search behavior is emerging where users never visit your website but still consume your content. This isn't...
Continue ReadingPosted on June 30th, 2025
Ad Industry, Agency Services, Social Media, Travel, Tourism & Entertainment
How to Turn Destination Social Media into Direct Bookings: A Step-by-Step Guide for Tourism Brands
Moving Beyond Likes to Real Results A scroll, a double tap, maybe a save, but then what? In travel and tourism, it's easy to chase social media engagement without a clear path to conversion. The truth is, likes don't book...
Continue ReadingPosted on June 30th, 2025
Ad Industry, Agency Services, Credit Union Marketing, Digital, Mobile Marketing, Strategy
Generational Marketing for Credit Unions: Tailoring Strategies for Gen Z, Millennials, and Baby Boomers
Marketing in the financial sector has evolved far beyond one-size-fits-all messaging. Today, credit union marketing must take into account the distinct needs, values, and digital behaviors of multi-generational audiences. From Baby Boomers planning for retirement to Millennials navigating home ownership...
Continue ReadingPosted on May 23rd, 2025
Ad Industry, Agency Services, Digital, Media, Pay-Per-Click (PPC), Social Media, Strategy
How to Choose the Right Advertising Platforms That Align With Your Business Goals
Choosing the right advertising platform goes beyond picking the one with the biggest user base or the flashiest features. Instead, it’s about selecting a platform that directly aligns with your business goals and helps you connect with the right audience...
Continue ReadingPosted on May 21st, 2025
Ad Industry, Agency Services, Healthcare, Mobile Marketing, Strategy
How to Measure Social Media ROI in Healthcare: Metrics That Matter for Patient Acquisition
Social media has become a powerful tool for healthcare organizations, connecting providers to patients in ways that weren’t possible before. In fact, 57% of individuals acknowledge social media’s impact on their choice of healthcare provider, highlighting the importance of a...
Continue ReadingPosted on May 21st, 2025
Ad Industry, Agency Services, Mobile Marketing, Restaurants, Strategy
How to Measure Restaurant Marketing Success: A Restaurant Owner’s Guide to Analytics & KPIs
Running a successful restaurant isn’t just about serving great food — it's about making smart decisions backed by data. Every menu item, every promotion, and every guest experience can be measured and improved with the right insights. That’s where restaurant...
Continue ReadingPosted on May 20th, 2025
More Than a Message: What Your Sexual Health Campaign Needs to Truly Connect
Most sexual health campaigns are built with the best intentions—arming audiences with facts about STI transmission, testing locations, prevention methods, and available services. But facts alone don’t change behavior. What’s often missing is the human connection: an understanding of who...
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