close

MILLER’S ALE HOUSE

MILLER'S ALE HOUSE RICH MEDIA CAMPAIGN

Industry: Restaurants,

IDEAS.

Evok was engaged by Miller’s Ale House to help promote their summer menu LTOs with a goal to create awareness, generate revenue and increase sales. With 80% of traffic to Miller’s Ale House coming from mobile, we focused solely on interactive mobile options for this campaign.

Millers Ale House Summer Special LTO

WORK.

Our team created a rich media unit that expanded once tapped to showcase a swipeable gallery of LTOs, as well as a restaurant locator. When users click through on the banner, they were directed to a landing page encouraging them to sign up for the Miller’s email list to receive a free order of Zingers.

To increase our reach, we divided our spending by region and allocated budget to each, according to the amount of avails per region.

For example, proximity targeting allowed us to reach those within a pre-determined radius (3-5 miles) of a Miller’s Ale House location, while loyalty/competitive targeting allowed us to target those who have visited a competitor, but not a Miller’s Ale House, within the last 60 days.

With behavioral targeting, we also identified those who are defined as “sit down diners” and have visited restaurants 3+ times in the last 14 days.

RESULTS.

0.27% CTR

(above .25% industry standard)

10%

engagement rate increase in website traffic from Facebook

24 seconds

average time spent on ad (above 10-second industry standard)

$5.88

cost per visit (less than our expected pre-campaign estimate of $6.50)

LIKE WHAT YOU SEE?

As dedicated marketing experts in your industry, we’re committed to serving top-notch results for every campaign from the groundwork of research, to the development of strategy, and beyond launch. Find out how our one-stop marketing shop can enrich your brand to meet your marketing goals.

close

WORK WITH US

Are you ready to advance your marketing strategy to grow your sales and expand your reach? Our services stretch across a multitude of platforms and channels from traditional to digital. And as your trusted partner, we’re dedicated to crafting a results-driven approach personalized for your business. Simply fill out the form below, and we’ll get back to you as soon as possible.

Work With Us (Sidebar Float)

  • This field is for validation purposes and should be left unchanged.