Travel, Tourism & Entertainment
Our focus on total guest experience and satisfaction means our brand positioning, storytelling and touchpoint marketing positively impact key metrics including RevPAR, ADR and Occupancy Rate - ultimately, increasing tourism bed tax collections and economic growth for the destination. Our expertise, coupled with our understanding of the mindset of the modern traveler, allows us to create conversion-driven campaigns encouraging future visitors to dream, plan and visit, becoming brand advocates for our destination clients.
DATA-DRIVEN TRAVEL MARKETING AGENCY
We apply our data-driven destination marketing experience to translate those findings into action-driving marketing campaigns. Our team integrates traditional media and digital marketing, pay per click and organic search, social media community management and influencer campaigns. This experience-focused travel and tourism marketing mix works to convert high-value travel segments into daily and overnight visitors. Along the way, we ensure pre-visit marketing and messaging accurately reflect travelers’ experiences while in-market—authenticity above all.
- Destination visitation - leisure, sports, meetings/group
- RevPAR (revenue per available room)
- ADR (average daily rate)
- Occupancy rates/Room nights
- Supply (changes to Supply can radically affect your Occupancy, ADR, and RevPAR)
- Day Of Week report (DOW)
- Tourism Development Tax collections (also called Bed Tax)
- Click-throughs across all campaigns for conversions such as partner referrals and bookings
- Website visitation
- Visitor Guide downloads
- Email newsletter signups
- Social platform followers and engagement
Our team recently published our key findings on the rise of outdoor vacation activities in 2021. These insights span the impact of COVID-19 on consumer behavior and the outdoor travel activities market. In this research, we explored how the economic downturn affected different travel demographics, the level of interest and participation in outdoor travel activities, and the barriers and motivators for travelers choosing one activity over another. We want to share these insights with you.
Schedule a 30-minute virtual meeting with Terry Mooney, our agency brand development partner, to go over these findings and how to implement this information to overcome your destination’s marketing and growth challenges.