Travel, Tourism & Entertainment
Our focus on total guest experience and satisfaction means our brand positioning, storytelling and touchpoint marketing positively impact key metrics including RevPAR, ADR and Occupancy Rate - ultimately, increasing tourism bed tax collections and economic growth for the destination. Our expertise, coupled with our understanding of the mindset of the modern traveler, allows us to create conversion-driven campaigns encouraging future visitors to dream, plan and visit, becoming brand advocates for our destination clients.
DATA-DRIVEN TRAVEL MARKETING AGENCY
We apply our data-driven destination marketing experience to translate those findings into action-driving marketing campaigns. Our team integrates traditional media and digital marketing, pay per click and organic search, social media community management and influencer campaigns. This experience-focused travel and tourism marketing mix works to convert high-value travel segments into daily and overnight visitors. Along the way, we ensure pre-visit marketing and messaging accurately reflect travelers’ experiences while in-market—authenticity above all.
- Destination visitation - leisure, sports, meetings/group
- RevPAR (revenue per available room)
- ADR (average daily rate)
- Occupancy rates/Room nights
- Supply (changes to Supply can radically affect your Occupancy, ADR, and RevPAR)
- Day Of Week report (DOW)
- Tourism Development Tax collections (also called Bed Tax)
- Click-throughs across all campaigns for conversions such as partner referrals and bookings
- Website visitation
- Visitor Guide downloads
- Email newsletter signups
- Social platform followers and engagement
Our team recently published our key findings on work and travel in 2023. Did you know two-thirds of business travelers say that they use work-related travel to scout out locations for future leisure travel, demonstrating how business and leisure travel have been converging? In the same way that “work-life balance” is becoming “work-life blend,” business travel is becoming more leisurely. To this end, the popular pre-pandemic bleisure travel is being joined by workcationing and digital nomading as options to mix work and play. We want to share these insights with you.
Schedule a 30-minute virtual meeting with Larry Meador, our CEO and Chief Strategist, to go over these findings and how to implement this information to overcome your destination’s marketing and growth challenges.