Healthcare
As healthcare marketing experts, we understand the patient care journey. That means we also understand the importance of not only raising awareness and confidence in your organization, but retaining the loyalty of existing patients and their families. We drive marketing-qualified patient leads (MQLs) focused on high-value service lines, convert leads to new patients (SQLs), optimize hospital service utilization, and ultimately increase top-line revenue.
We achieve this by understanding the patient mindset and the heightened competition in today’s healthcare industry, as seen in our case studies and thought leadership. By raising awareness of high-value services and promoting trial and adoption, we convert prospective patients into long-term advocates and “provider of choice” mindset consumers.
Experienced Healthcare Marketing Agency Experts
Raising awareness and building trust in your organization is just as vital as maintaining loyalty from current patients and their families. In today’s healthcare landscape, where telemedicine, urgent care, and online reviews have created a marketplace of options, providers must work harder to earn attention—and even harder to earn trust. That’s where our agency comes in.
Ultimately, as a results-driven full-service advertising agency focused on both creativity and innovation, we have a true passion for our clients’ success. Our personalized approach emphasizes collaborative partnerships with our clients and across-the-board integration, with a core focus on bottom-line results.
Our key areas of focus include:
- Patient acquisition cost
- Patient lifetime value
- Ratio of patient lifetime value to acquisition cost
- MQL to SQL ratio
- New patient count
- Patient loyalty/retention and satisfaction
- Lead source attribution modeling
- ROI on marketing spend and new service rollouts
- High-value service line growth
- Website visitation by prospective patients and caregivers
- Screenings/assessments (preventative care inquiries)
- Conversion rates from web traffic to new patients
- Incoming inquiries from prospective patients
- Online patient reviews (and response rate)
- Local SEO visibility for hospitals and clinics
Latest Research – Millennials and Health
Our most recent research, Millennials and Health, explores the shifting expectations of this influential generation. The study reveals that only 1 in 4 millennials view the U.S. healthcare system as very trustworthy, and nearly half of this demographic turns to non-traditional sources like social media and peer reviews for healthcare information.
As digital natives, millennials value transparent communication, convenient access, and culturally relevant messaging. They are also more open to mental health services and expect their healthcare experience to mirror the speed and personalization of other digital services they engage with.
If you’re not actively adapting your marketing strategy to engage this audience, you’re leaving long-term patient relationships and future revenue on the table.