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Posted on February 1st, 2023
Agency Services, Digital, Healthcare, Marketing, Strategy
There are more resources available to healthcare consumers than ever, which can be a positive and a negative for healthcare providers. Most consumers still find their doctors trustworthy, but there is a disconnect about whether the system is trustworthy overall....
Continue ReadingPosted on October 4th, 2022
Agency Services, Digital, Healthcare, Marketing, Strategy
In recent years, the healthcare landscape has been pushed and pulled by dramatic changes in the lives of consumers into a new era of healthcare that’s optimized for the digital world we live in. As you’ve become an adept at...
Continue ReadingPosted on June 10th, 2022
Ad Industry, Agency Services, Healthcare, Marketing, Strategy, Uncategorized
It’s often said that our future rests with the next generation. Why not start tailoring our healthcare services and marketing strategies to their needs now? By understanding how to better serve and reach children entering the healthcare system, you can...
Continue ReadingPosted on February 4th, 2022
Digital, Healthcare, Marketing, Strategy
The COVID-19 pandemic has rocked the healthcare industry by accelerating the growth of many technologies and ideologies. At the Consumer Electronics Show 2022, or CES 2022, healthcare pioneers discussed everything from industry trends to digital innovations. Held in Las Vegas,...
Continue ReadingPosted on November 10th, 2021
Digital, Diversity, Equity and Inclusion, Healthcare, Marketing, Search Engine Marketing, Search Engine Optimization, Strategy
It’s hard to believe there was ever a time before search engines like Google. All of a sudden, finding quick answers to questions like, “what are the symptoms of a cold?” or “why do I feel a sharp pain in...
Continue ReadingPosted on October 8th, 2021
Digital, Healthcare, Marketing, Pay-Per-Click (PPC), Social Media
In the last few years, there has been a dramatic shift in how people find healthcare information. The internet and social media have become new sources of medical knowledge for many Americans. In fact, some research suggests that Facebook is...
Continue ReadingPosted on September 17th, 2021
Digital, Healthcare, Marketing, Pay-Per-Click (PPC), Search Engine Marketing, Search Engine Optimization, Strategy
It's 2021, and you're a healthcare company looking for success in the new, digital world. Your competition is fierce, your budgets are tight, and you need to be able to differentiate yourself from others who are also fighting for market...
Continue ReadingPosted on August 13th, 2021
Digital, Diversity, Equity and Inclusion, Email Marketing, Healthcare, Marketing, Media, Pay-Per-Click (PPC), Research, Search Engine Marketing, Social Media, Strategy, Web Development
There’s a new segment of patients on the healthcare marketing radar, and it’s up to the providers to align with their demands. Gen Z, also known as the tech-savvy, education-driven, advocates of our time, is making a mark in the...
Continue ReadingPosted on July 8th, 2021
Digital, Healthcare, Marketing, Search Engine Marketing, Search Engine Optimization, Strategy
Almost everyone we know has some form of a virtual assistant, whether it’s Siri built into your iPhone, an Amazon Echo, or a Google Home. Voice search and virtual assistance aren’t new, but their technology is becoming more prevalent as...
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