Evok’s director of social media is a key member of our agency team and is responsible for all social media strategy and execution, content creation, management of the social media team, as well as all reporting for social media clients and agency. Additionally, this role supports the business development team as needed.
Our social media department is well-versed in a range of industries and topics and is well connected with the broader social media world. The social media manager thinks strategically and works to effectively implement social media programs for a myriad of agency clients. This person leads the agency social media community management team and is the agency’s primary advisor on all social media channels, including social networks, content sharing sites, blogs, etc. This person must demonstrate extensive social media experience, including knowledge of all platforms and the use of social media for marketing and business purposes. The director of social media actively participates in a wide variety of social media activities such as content strategy development, community development and management, paid/promoted social media, reporting on key analytics, oversee social media creative and proposal development for new clients. The director of social media must be able to think strategically but be willing and able to roll up his/her sleeves to help implement social media initiatives for agency clients.
This person is a storyteller, a tribe-builder, someone who knows how to connect with people in a real and genuine way and help them to be part of something big… and who also can change hats to be the agency’s social media data, numbers and analytics expert. This person will play a critical role in assisting our new business team on proposals and strategies for potential clients.
This person recommends social media channels appropriate for client marketing, and guides clients in adopting social media strategies. The director of social media coach’s clients and agency staff in how to participate in the social media conversation to help grow customer-brand relationships. This person will lead our community managers in their day to day tasks and efforts.
The director of social media advises on, manages and monitors the agency’s social media initiatives and participation, and works to grow agency staff participation in and understanding of social media as an agency self-promotion and engagement tool.
The director of social media should have experience, or be willing to acquire such experience, in as many of the following areas as possible: social media tools and techniques; traditional, new platforms and technology, guerilla and “word of mouth” marketing; strategic planning; product marketing; press and analyst relations; business development; technology; operations; sales; financial and quantitative analysis, and project management.
Reports to the VP, Strategic Planning
Responsibilities:
- Leads, manages and mentors the agency social media team.
- Creates comprehensive social media strategies for both clients and new business, defining programs that use social media marketing techniques to build clients’ social media strength and effectiveness, and drive business goals.
- Works with the community managers and digital media to create strategic paid campaigns strategy and tactics.
- Collaborates with the creative department to coordinate brand strategy and required creative support.
- Participates in new business pitches and presentations.
- Experiments with new and alternative ways to leverage social media activities (“marketing R&D”).
- Monitors social media trends, tools and applications, and appropriately applies knowledge to increasing client use of social media.
- Strategizes with and educates the client service team as well as clients on incorporating relevant social media techniques into the corporate culture and into all company products and services.
- Measures the impact of social media on overall marketing efforts.
- Administrates the creation and publishing of relevant, original, high-quality content
- Identifies and improves organizational development aspects (i.e. employee training, team building, department organization, etc.)
- Creates editorial calendars and syndication schedules.
- Collaborates with other departments to manage online reputation, identify key players, coordinate actions, and leverage new and emerging tools/techniques.
- Utilizes knowledge of SEO and works with the agency SEO team to enhance overall content strategy marketing efforts.
- Look through HAROs as part of daily routine to look for PR opportunities
Responsibilities:
Four-year degree required in marketing, advertising, PR or similar. Should have 5+ years of professional experience in social media tools and techniques including traditional and new media marketing. We are a culture-first agency, so you must be a team player and ready to be part of a growing team in a fast-paced environment. Our social media team is resourceful, creative-minded, and presents themselves professionally.
Located in our Lake Mary, Florida corporate headquarters, just north of Orlando, this is a full-time salaried position with a strong benefit, PTO and ongoing education/training/support package. We run a hybrid work schedule, and as such, the director of social media balances work/life balance and time at the office or working from home with their direct supervisor. All qualified applicants will receive consideration for employment without regard to race, religion, gender, physical capability, sexual identification/orientation, national origin, or other protected class distinctions.
Evok advertising expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of evok’s employees to perform their job duties may result in discipline up to and including discharge.
Evok advertising provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, evok advertising complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
