We achieve this through our in-depth knowledge and experience of credit union marketing, coupled with both primary and secondary research into the member mindset, and customer journey mapping. As a leading digital marketing agency, our focus on cross-promotional campaigns to educate members and prospective members on relevant products and services, strengthening the relationship through earned trust between our clients and their members is at the core of our marketing approach.
THE NATION’S PREMIER CREDIT UNION MARKETING AGENCY
Our experience allows us to offer our credit union clients unmatched flexibility and speed in launching effective multi-channel credit union marketing programs, reaching your target audience that generate qualified leads through behavioral, lifestage and geographic targeting, improving each campaign’s overall performance.
Our key areas of focus include:
- New accounts opened (NAO)
- Growth in overall membership count
- Qualified loan applications/new loans booked - important to get in the applications, but a high close rate means we’re targeting the correct audience to qualify for loan acceptance
- Relevant new products and services sold
- Total number of relevant products and services per member
- Member retention
- Click-throughs across all campaigns
- Cost per member/product acquisition
We encourage you to contact Terry Mooney, our agency brand development partner, to schedule a 30-minute Zoom call or face-to-face meeting. We welcome the opportunity to share our findings and insights with you and are confident they will fuel a positive impact in your marketing plan, strategies and tactics.