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Posted on May 11th, 2022
Ad Industry, Agency Services, Credit Union Marketing, Digital, Financial Services, Marketing, Strategy
We may be almost halfway through 2022 but the push to increase NAOs is a year-round area of focus for credit unions. As you evaluate your marketing strategies and determine what is working and what must be adjusted, our team...
Continue ReadingPosted on January 21st, 2022
Credit Union Marketing, Digital, Financial Services, Marketing, Search Engine Marketing, Strategy
Credit Unions in 2021: An Overview The credit union industry has seen tremendous growth over the past few years. As of 2021, combined total credit union assets total just under $2 trillion, with state credit unions surpassing $1 trillion in...
Continue ReadingPosted on November 12th, 2021
Credit Union Marketing, Digital, Financial Services, Marketing, Social Media, Strategy
Social media has experienced a staggering growth rate since 2004, and it’s not pumping the brakes any time soon. Credit unions that don’t hop on board with the latest tactics and trends will simply find themselves buried in the dust...
Continue ReadingPosted on October 20th, 2021
Agency Services, Credit Union Marketing, Digital, Financial Services, Marketing, Project Spotlight, Strategy
As member expectations continue to grow, AI has some increasingly bigger shoes to fill. Members demand access to their finances, and customer service, at any time of day. Although your credit union may just be a dial away, members are...
Continue ReadingPosted on September 15th, 2021
Credit Union Marketing, Digital, Diversity, Equity and Inclusion, Financial Services, Marketing, Strategy
Young in age but not in experience, Millennials, and Gen Zers have lived through financial crises, a global pandemic, and major societal shifts. As such, their personal finances reflect these conditions, as do their attitudes toward financial institutions. Today, we’ll...
Continue ReadingPosted on August 6th, 2021
Credit Union Marketing, Digital, Diversity, Equity and Inclusion, Financial Services, Marketing, Pay-Per-Click (PPC), Search Engine Marketing, Social Media, Strategy
Credit union marketing has evolved. While rate shopping and accounts going inactive after a loan is paid off are still a part of the credit union member lifecycle, how we combat churn has become increasingly sophisticated. Marketing strategies for financial...
Continue ReadingPosted on July 5th, 2021
Content Creation, Credit Union Marketing, Digital, Email Marketing, Financial Services, Marketing, Search Engine Marketing, Social Media, Strategy
If you thought your credit union should solely focus on acquiring new members, then think again. It’s been proven that only a 5% increase in member retention rates can increase a credit union’s revenue anywhere from 25% to 95%. Why?...
Continue ReadingPosted on June 10th, 2021
Credit Union Marketing, Digital, Diversity, Equity and Inclusion, Financial Services, Marketing, Media, Search Engine Marketing, Social Media, Sports Marketing, Strategy
The next great boon for banks and credit unions is here—Gen Z. Made up of teens and young adults, this generation is finding its footing in today’s changed world, and many have entered the workforce as college grads carving out...
Continue ReadingPosted on May 24th, 2021
Credit Union Marketing, Digital, Financial Services, Marketing, Pay-Per-Click (PPC), Search Engine Marketing, Strategy
Brand visibility is the foundation for many credit union KPIs. Without it, marketers wouldn’t be able to reach current and prospective members to increase the use of their products and services. But which indicators are used to measure performance? There...
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