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Posted on September 15th, 2021
Credit Union Marketing, Digital, Financial Services, Marketing, Strategy
Young in age but not in experience, Millennials, and Gen Zers have lived through financial crises, a global pandemic, and major societal shifts. As such, their personal finances reflect these conditions, as do their attitudes toward financial institutions. Today, we’ll...
Continue ReadingPosted on August 6th, 2021
Credit Union Marketing, Digital, Financial Services, Marketing, Pay-Per-Click (PPC), Search Engine Marketing, Social Media, Strategy
Credit union marketing has evolved. While rate shopping and accounts going inactive after a loan is paid off are still a part of the credit union member lifecycle, how we combat churn has become increasingly sophisticated. Marketing strategies for financial...
Continue ReadingPosted on July 5th, 2021
Content Creation, Credit Union Marketing, Digital, Email Marketing, Financial Services, Marketing, Search Engine Marketing, Social Media, Strategy
If you thought your credit union should solely focus on acquiring new members, then think again. It’s been proven that only a 5% increase in member retention rates can increase a credit union’s revenue anywhere from 25% to 95%. Why?...
Continue ReadingPosted on June 10th, 2021
Credit Union Marketing, Digital, Financial Services, Marketing, Media, Search Engine Marketing, Social Media, Sports Marketing, Strategy
The next great boon for banks and credit unions is here—Gen Z. Made up of teens and young adults, this generation is finding its footing in today’s changed world, and many have entered the workforce as college grads carving out...
Continue ReadingPosted on May 24th, 2021
Credit Union Marketing, Digital, Financial Services, Marketing, Pay-Per-Click (PPC), Search Engine Marketing, Strategy
Brand visibility is the foundation for many credit union KPIs. Without it, marketers wouldn’t be able to reach current and prospective members to increase the use of their products and services. But which indicators are used to measure performance? There...
Continue ReadingPosted on April 5th, 2021
Credit Union Marketing, Education, Financial Services, Marketing, Strategy
Filing taxes, buying your first home, saving for retirement, and building investments--these are things many Americans don’t grow up learning and are often left to learn as they go. That’s where credit unions can step in to help guide the...
Continue ReadingPosted on March 15th, 2021
Credit Union Marketing, Digital, Email Marketing, Financial Services, Marketing, Media, Pay-Per-Click (PPC), Search Engine Marketing, Social Media, Strategy
In today’s competitive market, it’s become more and more challenging to win over the trust of prospective members searching for a financial institution. The truth is, consumers are becoming more reluctant to trust new brands, or even more, leap banks...
Continue ReadingPosted on February 12th, 2021
Digital, Financial Services, Marketing, Research, Strategy
Member demands are always evolving, especially in today’s climate. Credit union marketers are challenged with the responsibility of rerouting the member journey to reach the last phase of the cycle, otherwise known to be brand advocacy. The member journey targets...
Continue ReadingPosted on January 14th, 2021
Digital, Financial Services, Marketing, Search Engine Marketing, Search Engine Optimization, Social Media, Strategy
When someone questions the importance of local SEO in financial marketing, consider this scenario: You’re packing up after a tiring day at work and realize you have to stop at the bank to cash a check before heading home. You...
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