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Posted on December 15th, 2022
Ad Industry, Agency Services, Credit Union Marketing, Diversity, Equity and Inclusion, Financial Services, Marketing, Strategy
As credit unions and other financial institutions prep for the new year ahead, our team got to work identifying major consumer mindset and behavior trends coming or continuing into 2023 with a focus on Millennial and Gen Z audiences. From...
Continue ReadingPosted on August 29th, 2022
Agency Services, Credit Union Marketing, Financial Services, Social Media
One of the defining advantages credit unions have over traditional banks is their focus on meeting the needs of members rather than shareholders. While it’s no secret that social media is one of the fastest growing ways to market your...
Continue ReadingPosted on May 11th, 2022
Ad Industry, Agency Services, Credit Union Marketing, Digital, Financial Services, Marketing, Strategy
We may be almost halfway through 2022 but the push to increase NAOs is a year-round area of focus for credit unions. As you evaluate your marketing strategies and determine what is working and what must be adjusted, our team...
Continue ReadingPosted on January 21st, 2022
Credit Union Marketing, Digital, Financial Services, Marketing, Search Engine Marketing, Strategy
Credit Unions in 2021: An Overview The credit union industry has seen tremendous growth over the past few years. As of 2021, combined total credit union assets total just under $2 trillion, with state credit unions surpassing $1 trillion in...
Continue ReadingPosted on November 12th, 2021
Credit Union Marketing, Digital, Financial Services, Marketing, Social Media, Strategy
Social media has experienced a staggering growth rate since 2004, and it’s not pumping the brakes any time soon. Credit unions that don’t hop on board with the latest tactics and trends will simply find themselves buried in the dust...
Continue ReadingPosted on October 20th, 2021
Agency Services, Credit Union Marketing, Digital, Financial Services, Marketing, Project Spotlight, Strategy
As member expectations continue to grow, AI has some increasingly bigger shoes to fill. Members demand access to their finances, and customer service, at any time of day. Although your credit union may just be a dial away, members are...
Continue ReadingPosted on September 15th, 2021
Credit Union Marketing, Digital, Diversity, Equity and Inclusion, Financial Services, Marketing, Strategy
Young in age but not in experience, Millennials, and Gen Zers have lived through financial crises, a global pandemic, and major societal shifts. As such, their personal finances reflect these conditions, as do their attitudes toward financial institutions. Today, we’ll...
Continue ReadingPosted on August 6th, 2021
Credit Union Marketing, Digital, Diversity, Equity and Inclusion, Financial Services, Marketing, Pay-Per-Click (PPC), Search Engine Marketing, Social Media, Strategy
Credit union marketing has evolved. While rate shopping and accounts going inactive after a loan is paid off are still a part of the credit union member lifecycle, how we combat churn has become increasingly sophisticated. Marketing strategies for financial...
Continue ReadingPosted on July 5th, 2021
Content Creation, Credit Union Marketing, Digital, Email Marketing, Financial Services, Marketing, Search Engine Marketing, Social Media, Strategy
If you thought your credit union should solely focus on acquiring new members, then think again. It’s been proven that only a 5% increase in member retention rates can increase a credit union’s revenue anywhere from 25% to 95%. Why?...
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