INDUSTRY INSIGHTS
Posted on May 23rd, 2025
Ad Industry, Agency Services, Digital, Media, Pay-Per-Click (PPC), Social Media, Strategy
How to Choose the Right Advertising Platforms That Align With Your Business Goals
Choosing the right advertising platform goes beyond picking the one with the biggest user base or the flashiest features. Instead, it’s about selecting a platform that directly aligns with your business goals and helps you connect with the right audience...
Continue ReadingPosted on May 21st, 2025
Ad Industry, Agency Services, Healthcare, Mobile Marketing, Strategy
How to Measure Social Media ROI in Healthcare: Metrics That Matter for Patient Acquisition
Social media has become a powerful tool for healthcare organizations, connecting providers to patients in ways that weren’t possible before. In fact, 57% of individuals acknowledge social media’s impact on their choice of healthcare provider, highlighting the importance of a...
Continue ReadingPosted on May 21st, 2025
Ad Industry, Agency Services, Mobile Marketing, Restaurants, Strategy
How to Measure Restaurant Marketing Success: A Restaurant Owner’s Guide to Analytics & KPIs
Running a successful restaurant isn’t just about serving great food — it's about making smart decisions backed by data. Every menu item, every promotion, and every guest experience can be measured and improved with the right insights. That’s where restaurant...
Continue ReadingPosted on April 30th, 2025
Agency Services, Branding, Content Creation, Search Engine Marketing, Search Engine Optimization, Social Media, Travel, Tourism & Entertainment
The State of Destination Marketing: How Your Destination Can Stand Out in 2025
Destination marketing in 2025 isn’t about promoting a place—it’s about shaping an experience that resonates long before a visitor ever books their trip. As consumer behavior continues to evolve, destination brands must meet rising expectations around personalization, transparency, and digital...
Continue ReadingPosted on March 5th, 2025
Ad Industry, Agency Services, Social Media, Strategy
Social-First Marketing in 2025: The Five Key Shifts Brands Need to Make
More than eight in 10 Gen Zers say that social media influences their purchasing decisions, making a social-first approach more critical than ever (source). Social-first marketing is no longer just about using social media as a promotional tool—it has become...
Continue ReadingPosted on January 21st, 2025
Agency Services, Content Creation, Digital, Pay-Per-Click (PPC), Social Media, Strategy
The Ultimate Digital Marketing ROI Guide for 2025: Measuring Success Beyond Traditional Metrics
The digital marketing space constantly evolves, bringing new challenges for measuring ROI. From tracking the customer journey across diverse platforms to leveraging advanced analytics tools, marketers must stay ahead of the curve to prove real business impact. Businesses can transform...
Continue ReadingPosted on January 20th, 2025
Ad Industry, Agency Services, Content Creation, Digital, Email Marketing, Marketing, Media, Pay-Per-Click (PPC), Search Engine Marketing, Search Engine Optimization, Social Media, Strategy
TikTok Marketing Strategy Guide: Multi-Industry Framework for 2025
In a dramatic turn of events, TikTok has restored its services to its 170 million U.S. users. The app went dark briefly on Saturday after a Supreme Court ruling upheld a ban on national security grounds. However, President-elect Donald Trump...
Continue ReadingPosted on November 27th, 2024
Ad Industry, Agency Services, Branding, Digital, Strategy
The Rebranding Fumble of Jaguar: A Lesson in Staying True to Brand DNA
In the high-speed race to stay relevant, even iconic brands face the challenge of evolution—and Jaguar's recent rebranding offers important lessons about balancing heritage with modernization. While adapting to changing markets is essential, the key lies in finding harmony between...
Continue ReadingPosted on November 18th, 2024
Agency Services, Digital, Strategy
What Is First-Party Data: A Marketing Guide for Building a First-Party Data Strategy
The rules of data-driven marketing are changing fast, thanks to rising regulations and the diminishing accessibility of third-party data. Chief Marketing Officers (CMOs) now face the challenge of reimagining how they connect with and understand their customers. For marketers committed...
Continue Reading