At the root of the success we have driven for public service and advocacy groups is a studied understanding of what makes a nonprofit thrive. We know that nonprofits work with limited budgets and tight timelines. That means efficiency is key—both in how marketing funds are spent and measuring the results brought in by those efforts. Those results may range from engaging volunteers and nurturing donors, to identifying and onboarding new brand partners and sponsors, but they are all influenced by a single factor. Your audience must believe in you, your cause and the impact you can make on it.