IDEAS. A longtime client of evok, the National Mobility Equipment Dealers Association (NMEDA) looked to our team to help generate awareness of their organization and the solutions they offer through an annual, month-long promotion. We brought National Mobility Awareness Month to reality, celebrating and fostering the idea of “Life Moving Forward” with the help of NMEDA and their members.
WORK.Our team supported National Mobility Awareness Month through the creation, production and distribution of campaign materials targeting both association members (dealers, manufacturers, etc.) and those living or caring for a person with disabilities. Marketing outreach included Dealer Kits stocked with posters, window clings, table tents and a campaign guidebook, as well as a media tour featuring prominent figures within the disability community as spokespeople.
Additionally, we built excitement and buzz around the promotion and encouraged individuals to participate in the Local Heroes contest for an opportunity to win wheelchair accessible vehicles while keeping the spotlight on NMEDA, their members and the mobility solutions they offer.
RESULTS.Local Heroes stories submitted
additional vehicles donated following the promotion traffic from Facebook
Wheelchair Accessible Vehicles given away in the first year
million people viewed the National Mobility Awareness Month (NMAM) website with over 20 million page views
votes cast for Local Heroes
Mobility Awareness Month was read into the Congressional Record
increase in overall awareness of NMEDA
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