FDOH: Protect Yourself Campaign
View Case Study
As a partner to the Florida Department of Health since 2016, our agency supports the organization’s statewide HIV/AIDS prevention and awareness campaigns focusing on minority audiences and communities. As part of our efforts, we have implemented widespread campaigns promoting testing in high-risk areas while dismantling HIV myths and stigma.
With the fifth anniversary of the PULSE nightclub shooting approaching in June 2021, our team got to work on a Pride month campaign uniting our HIV/AIDS awareness messaging with the meaning behind Pride.
Choosing Instagram as a visual-first platform ideal to share our Pride and Prevention message, the evok team repurposed the word Pride into an acronym that correlates to HIV/AIDS awareness. Throughout the month, we shared what it means to be proud to be your authentic self and how knowing your status plays a role in that. Campaign content focused on one letter in the acronym each week, allowing us to shine a light on the many layers of Pride while creating a highly curated Instagram feed.
total impressions (organic and paid)
As dedicated marketing experts in your industry, we’re committed to serving top-notch results for every campaign from the groundwork of research, to the development of strategy, and beyond launch. Find out how our one-stop marketing shop can enrich your brand to meet your marketing goals.
Are you ready to advance your marketing strategy to grow your sales and expand your reach? Our services stretch across a multitude of platforms and channels from traditional to digital. And as your trusted partner, we’re dedicated to crafting a results-driven approach personalized for your business. Simply fill out the form below, and we’ll get back to you as soon as possible.