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Posted on April 15th, 2022
Ad Industry, Agency Services, Broadcast, Digital, Marketing, Media, Pay-Per-Click (PPC), Search Engine Marketing, Social Media, Strategy
There is a lot of talk about how companies and agencies are using certain data, and whether or not that is some kind of “invasion of privacy”. While it certainly makes sense that consumers are reluctant to share certain elements...
Continue ReadingPosted on January 21st, 2022
Credit Union Marketing, Digital, Financial Services, Marketing, Search Engine Marketing, Strategy
Credit Unions in 2021: An Overview The credit union industry has seen tremendous growth over the past few years. As of 2021, combined total credit union assets total just under $2 trillion, with state credit unions surpassing $1 trillion in...
Continue ReadingPosted on November 18th, 2021
Broadcast, Consumer Packaged Goods, CPG, Digital, Marketing, Media, Pay-Per-Click (PPC), Search Engine Marketing, Search Engine Optimization, Social Media, Strategy
From $1,500 phones to designer athleisure, consumption of consumer goods is nearing all-time highs. People are on never-ending searches for the next best luxury product, chasing a lifestyle of comfort and class. But winning the affections of the affluent market...
Continue ReadingPosted on November 12th, 2021
Digital, Marketing, Media, Search Engine Marketing, Search Engine Optimization, Social Media, Strategy, Travel, Tourism & Entertainment
The travel and tourism industry has been rolling with the punches for the last year and a half, and now there’s more trouble on the horizon. As consumers have grown more aware of how their data is used, their personal...
Continue ReadingPosted on November 10th, 2021
Digital, Diversity, Equity and Inclusion, Healthcare, Marketing, Search Engine Marketing, Search Engine Optimization, Strategy
It’s hard to believe there was ever a time before search engines like Google. All of a sudden, finding quick answers to questions like, “what are the symptoms of a cold?” or “why do I feel a sharp pain in...
Continue ReadingPosted on October 15th, 2021
Digital, Diversity, Equity and Inclusion, Marketing, Restaurants, Search Engine Marketing, Search Engine Optimization, Social Media, Strategy
How can I better engage with my customer base? Is there a quick and easy way to ramp up my website traffic? What do I have to do to get some positive Yelp reviews? If you’re a restaurant owner and...
Continue ReadingPosted on September 17th, 2021
Digital, Healthcare, Marketing, Pay-Per-Click (PPC), Search Engine Marketing, Search Engine Optimization, Strategy
It's 2021, and you're a healthcare company looking for success in the new, digital world. Your competition is fierce, your budgets are tight, and you need to be able to differentiate yourself from others who are also fighting for market...
Continue ReadingPosted on August 13th, 2021
Digital, Diversity, Equity and Inclusion, Email Marketing, Healthcare, Marketing, Media, Pay-Per-Click (PPC), Research, Search Engine Marketing, Social Media, Strategy, Web Development
There’s a new segment of patients on the healthcare marketing radar, and it’s up to the providers to align with their demands. Gen Z, also known as the tech-savvy, education-driven, advocates of our time, is making a mark in the...
Continue ReadingPosted on August 6th, 2021
Credit Union Marketing, Digital, Diversity, Equity and Inclusion, Financial Services, Marketing, Pay-Per-Click (PPC), Search Engine Marketing, Social Media, Strategy
Credit union marketing has evolved. While rate shopping and accounts going inactive after a loan is paid off are still a part of the credit union member lifecycle, how we combat churn has become increasingly sophisticated. Marketing strategies for financial...
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