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Posted on September 17th, 2021
Digital, Healthcare, Marketing, Pay-Per-Click (PPC), Search Engine Marketing, Search Engine Optimization, Strategy
It's 2021, and you're a healthcare company looking for success in the new, digital world. Your competition is fierce, your budgets are tight, and you need to be able to differentiate yourself from others who are also fighting for market...
Continue ReadingPosted on August 13th, 2021
Digital, Email Marketing, Healthcare, Marketing, Media, Pay-Per-Click (PPC), Research, Search Engine Marketing, Social Media, Strategy, Web Development
There’s a new segment of patients on the healthcare marketing radar, and it’s up to the providers to align with their demands. Gen Z, also known as the tech-savvy, education-driven, advocates of our time, is making a mark in the...
Continue ReadingPosted on August 6th, 2021
Credit Union Marketing, Digital, Financial Services, Marketing, Pay-Per-Click (PPC), Search Engine Marketing, Social Media, Strategy
Credit union marketing has evolved. While rate shopping and accounts going inactive after a loan is paid off are still a part of the credit union member lifecycle, how we combat churn has become increasingly sophisticated. Marketing strategies for financial...
Continue ReadingPosted on August 2nd, 2021
Agency Services, Digital, Evok News, Marketing, Media, Research, Search Engine Marketing, Social Media, Strategy, Web Development
The Age of Privacy It’s no surprise we’ve entered an age where privacy has become one of the top priorities for users across the globe, due to issues like the Cambridge Analytica scandal where third parties exploited Facebook user data....
Continue ReadingPosted on July 8th, 2021
Digital, Healthcare, Marketing, Search Engine Marketing, Search Engine Optimization, Strategy
Almost everyone we know has some form of a virtual assistant, whether it’s Siri built into your iPhone, an Amazon Echo, or a Google Home. Voice search and virtual assistance aren’t new, but their technology is becoming more prevalent as...
Continue ReadingPosted on July 5th, 2021
Content Creation, Credit Union Marketing, Digital, Email Marketing, Financial Services, Marketing, Search Engine Marketing, Social Media, Strategy
If you thought your credit union should solely focus on acquiring new members, then think again. It’s been proven that only a 5% increase in member retention rates can increase a credit union’s revenue anywhere from 25% to 95%. Why?...
Continue ReadingPosted on June 10th, 2021
Credit Union Marketing, Digital, Financial Services, Marketing, Media, Search Engine Marketing, Social Media, Sports Marketing, Strategy
The next great boon for banks and credit unions is here—Gen Z. Made up of teens and young adults, this generation is finding its footing in today’s changed world, and many have entered the workforce as college grads carving out...
Continue ReadingPosted on June 4th, 2021
Content Creation, Digital, Marketing, Media, Pay-Per-Click (PPC), Search Engine Marketing, Search Engine Optimization, Social Media, Strategy, Travel, Tourism & Entertainment, Web Development
Gone are the days where travel brands look to professional, DSLR-grade photography for their digital marketing needs. With so many active social media users (3.96 billion to be exact), the demands for stunning travel imagery are being met by your...
Continue ReadingPosted on May 24th, 2021
Credit Union Marketing, Digital, Financial Services, Marketing, Pay-Per-Click (PPC), Search Engine Marketing, Strategy
Brand visibility is the foundation for many credit union KPIs. Without it, marketers wouldn’t be able to reach current and prospective members to increase the use of their products and services. But which indicators are used to measure performance? There...
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