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Posted on June 10th, 2021
Credit Union Marketing, Digital, Financial Services, Marketing, Media, Search Engine Marketing, Social Media, Sports Marketing, Strategy
The next great boon for banks and credit unions is here—Gen Z. Made up of teens and young adults, this generation is finding its footing in today’s changed world, and many have entered the workforce as college grads carving out...
Continue ReadingPosted on June 4th, 2021
Content Creation, Digital, Marketing, Media, Pay-Per-Click (PPC), Search Engine Marketing, Search Engine Optimization, Social Media, Strategy, Travel, Tourism & Entertainment, Web Development
Gone are the days where travel brands look to professional, DSLR-grade photography for their digital marketing needs. With so many active social media users (3.96 billion to be exact), the demands for stunning travel imagery are being met by your...
Continue ReadingPosted on May 24th, 2021
Credit Union Marketing, Digital, Financial Services, Marketing, Pay-Per-Click (PPC), Search Engine Marketing, Strategy
Brand visibility is the foundation for many credit union KPIs. Without it, marketers wouldn’t be able to reach current and prospective members to increase the use of their products and services. But which indicators are used to measure performance? There...
Continue ReadingPosted on April 19th, 2021
Content Creation, Digital, Marketing, Media, Search Engine Marketing, Social Media, Strategy, Travel, Tourism & Entertainment
Simply put, niche destination marketing means capitalizing on your destination’s unique selling proposition (USP) and attracting tourists with interests that match what your location has to offer. You can’t be an expert at everything, so offering your destination as the...
Continue ReadingPosted on April 9th, 2021
Digital, Healthcare, Marketing, Pay-Per-Click (PPC), Search Engine Marketing, Social Media, Strategy
For healthcare marketers, digital advertising on platforms like Google and Facebook offers a cost-effective way to attract new patients, build your doctors’ reputation within your community, and ultimately grow your practice. But, while the potential return on investment can be...
Continue ReadingPosted on March 22nd, 2021
Digital, Healthcare, Marketing, Search Engine Marketing, Social Media, Strategy
Using Video to Tell a Story Mobile video consumption is rising by over 100% every year, making video a strong marketing tool for healthcare providers to share fun and helpful information about not only their brand but healthcare as a...
Continue ReadingPosted on March 15th, 2021
Credit Union Marketing, Digital, Email Marketing, Financial Services, Marketing, Media, Pay-Per-Click (PPC), Search Engine Marketing, Social Media, Strategy
In today’s competitive market, it’s become more and more challenging to win over the trust of prospective members searching for a financial institution. The truth is, consumers are becoming more reluctant to trust new brands, or even more, leap banks...
Continue ReadingPosted on March 12th, 2021
Digital, Marketing, Pay-Per-Click (PPC), Search Engine Marketing, Social Media, Strategy, Travel, Tourism & Entertainment
It doesn’t need repeating, but we’ll do it anyway: advertising is shifting from traditional ad tactics to the digital realm. With travelers on social media more than ever before, travel marketers must find ways to inspire them to visit your...
Continue ReadingPosted on January 19th, 2021
Digital, Healthcare, Marketing, Pay-Per-Click (PPC), Search Engine Marketing, Search Engine Optimization, Strategy
The healthcare space has experienced some of the most challenging times during our lifetime within the past year. With such high demands for doctor visits, COVID-19 testing, and accessible healthcare information, the industry had to make quick changes to adapt...
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