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Leadbetter Golf

Industry: Healthcare,

Ideas

David Leadbetter is a world-renowned golf instructor, an expert in the technique, mechanics, and intricacies of the game. A coach of many top PGA, LPGA, and European Tour players, David also hosts a radio show, writes books, develops new training aids, and works to bring elite instruction to golfers of all ages and playing levels.

One of his many endeavors is offering training and certification in the Leadbetter instruction style to other golf teaching pros.

Evok provided the backbone of a multi-layered training and certification website.

Work

Taking the existing Leadbetter brand elements, we advanced that into a fully responsive, retina-ready platform that included the following:

  • Login system for trainers
    • Paid memberships offered on subscription basis
    • Member access to exclusive lessons, videos and the Certification System
      • Passing a series of quizzes would allow members to become Leadbetter Certified Trainers
      • Multiple levels of certification were possible depending on how far a trainer progressed into the lessons, with different site content available to Level 1 and Level 2 trainers
      • Concessions for re-takes, pass threshold modification and statistics were available for admins
    • Trainers are listed on a Google Map, with privacy and configuration options for how their “pinpoint” should appear on their Account page
  • Media Kit (file library) giving trainers access to a collection of official promotional materials