Everstory Partners

Everstory Partners, a national deathcare company with 465+ locations, needed a year-round paid search program that could generate measurable pre-planning leads across a large and varied market network. Each location operated with different service offerings, pricing and seasonal demand, creating a need for consistent campaign management with local flexibility.
Disconnected call-tracking, CRM and media data also limited the team’s ability to connect advertising activity to sales. evok developed a scalable campaign and reporting framework designed to show where leads originated, which markets performed best and how budget changes affected results over time.

Everstory Partners’ paid media program shows how an integrated campaign and reporting structure can improve performance across a large network of locations. Organizing campaigns around local services, audience segments and consumer intent created a repeatable framework that could adjust as market conditions changed.

The 30-60-90-day optimization cycle contributed to increased conversion volume and a 58% reduction in cost per conversion. Connecting GA4, call-tracking and CRM data also tied advertising activity to closed sales and revenue. That full-funnel visibility helped Everstory direct budget toward productive markets and generated a 14x return on ad spend from Local Services Ads.