IDEAS. With a high incidence of cardiovascular disease among Broward County residents, Broward Health turned to evok for guidance on how to encourage patients to be proactive in maintaining a healthy heart.
WORK.To bring awareness to Broward Health’s cardiac services, we implemented an integrated campaign, including programmatic banners, rich media, web, social media and Google display and search ads.
We developed a heart health landing page to advise and educate current and prospective patients. This allows users to seamlessly search for a doctor based on name, specialty and hospital, or browse heart health screening events and assessments nearby to attend and get screened.
RESULTS.click-throughs from landing page to events
click-throughs from landing
page to home page
click-throughs from landing
page to find doctor
participants
page views on landing page
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