IDEAS. 
WORK.
RESULTS.Florida Credit Union
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With objectives to drive Home Equity Lines of Credit (HELOCs) for Florida Credit Union (FCU), while simultaneously growing membership, our team at evok advertising deployed a series of digital outreach campaigns promoting the institution’s home equity lending services. We targeted new-to-the-area residents and home equity prospects—homeowners of at least 3 years who have shown an interest in home improvement and upgrades—in areas surrounding FCU branch locations. In addition to building the audience and serving optimized digital ads, our agency also implemented targeted email and social campaigns to the same audience to build a true multiple touchpoint engagement.
