IDEAS. Mango’s Tropical Café is a 200-seat dinner and show night club concept and is the highest grossing attraction on International Drive, the epicenter of Orlando’s competitive tourism district. As their advertising agency, our objective was simple: drive more individual and group business in an effort to increase weeknight seating and add additional shows on weekends.
WORK.Evok designed, developed and implemented an integrated on and offline media campaign that specifically targeted both business and leisure travelers from the moment they began to plan, and then confirmed, their Orlando visit/vacation.
We continued to track and serve advertising to those travelers once they arrived in market. For digital ads, we made it easy to click through to reservations whether on mobile or desktop.
RESULTS.Increase in weeknight reservations
New weekly shows added
Average spent per reservation
Reservations per month
Return on investment
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