5 Reasons Content Marketing Affects Your Bottom Line
Companies with active blogs receive 97% more leads.
50% of consumers admit that content marketing positively affects the way they make purchases.
61% of consumers feel more positively about a company that blogs routinely.
One of the top three reasons people follow brands on social media is to receive interesting content.
Long tail searches are up 68% and the best way to rank for these types of terms is through content marketing.
Sources: Content Marketing Association, Exact Target, Quick Sprout and Inbound Writer
Quote of the Day: “What would your marketing look like if your customers signed your paycheck?” – Ann Handley