Account Coordination

The Essentials for Success in Advertising Agency Account Coordination

Success is a much over-used expression. Many people claim they have what it takes to succeed, but do they really? In an industry where everything was due yesterday, there are certain key characteristics that are vital, not only to survive, but to exceed expectations. Having been exposed to a variety of companies from small-scaled businesses to international organizations, I have seen my share of mediocrity.

Listed here are some essential habits to ensure one has what it takes to survive in a world where globalization is increasing its hold on multiple markets and to keep up with the momentum of our world’s ever-changing trends.

LEARN TO LISTEN. Not only to your clients, but to your creative team, to your assistants and to your peers. Fresh ideas come from within you and from those you are surrounded by on a day-to-day basis and oftentimes, that brilliant idea you have been waiting for will come from someone you rarely listen to.

BE AWARE OF OTHERS’ FEARS. Those of us with a strong emotional IQ, know that it is important to gage others emotions, motivations and fears. Depending on their personality type, those you work with may fear loss of control, making an error, etc. Keep this in mind at all times, this can significantly better your work environment.

GO ABOVE AND BEYOND. Meeting a client’s expectations will make you forgettable, exceeding expectations makes you unforgettable; do not expect to continue a partnership with a client if you have not surprised them a few times over the course of your relationship.

READ. There is a wealth of information at our disposal. Do not let it go to waste. Take time out of your day to pull an article that intrigues you, opens your eyes to something new and adds to your repertoire of knowledge. It is easy to allow the demands of work to suck you in daily, but remember next time you are in a brainstorm session, you want to be able to bring something to the table.

JUST DO IT. Some people think it is suffice to talk about everything and have laundry lists of what they will do, but actions always speak louder than words. Look at your list; take the first item on the top and dive into it. Once you get started, you will find that things will begin to flow. Who knows you might create your masterpiece of the day.

Weave these into your lifestyle and you will be on the road to success. You have nothing to lose and everything to gain.