Evok’s brand development efforts proved to be highly successful in humanizing a brand focused on dog pollution solutions. Since working with DOGIPOT®, the brand’s Facebook profile has seen 65,342 total new fans, 3,149,811 impressions, and 1,741,945 unique users.
Over the 8-month media buying campaign, we achieved 8,340,304 impressions, resulting in 8,202 clicks to the website. We also gained an additional 1,084,450 impressions and 1,133 clicks on our retargeting campaign. Lastly, with our print ads and added-value tactic, we had an additional reach of over 14 million impressions.
Key Takeaways
- A cohesive brand refresh and modern visual identity helped DOGIPOT strengthen its position within a competitive category and better connect with both B2B and B2C audiences.
- Developing responsive websites and a consistent content strategy improved user experience while increasing accessibility to product information and driving engagement.
- Establishing a social media presence from the ground up created new opportunities for communication, brand awareness, and audience growth.
- An integrated media strategy targeting trade publications and digital channels effectively reached key decision-makers and expanded distribution opportunities.
- Evok’s full-funnel approach delivered measurable impact, generating millions of impressions, significant audience growth, and increased demand across multiple channels.
IDEAS. 
WORK.
Results.
