IDEAS. Solution-based sock company Sockwell reinvented therapeutic socks to encompass vibrant colors and abstract designs, all in pursuit of its mission to help people feel better in style. With the task to launch Sockwell’s first ecommerce website, our team set a goal to create attainable KPI projections for a full calendar year while maintaining at least a 1:1 ROI.
WORK.Our agency developed an integrated marketing plan with monthly forecasts based on ad spend and Sockwell’s sales goal. With no historical D2C sales data to work with, we started by building brand awareness through social media, banner ads, blogs and PPC ads, then shifted our strategy to focus on monitoring and optimizing conversions.
We then integrated our SEO team to further improve Sockwell’s ranking and traffic volume, leading to a significantly improved ROI by year end.
Results.client’s ‘must hit’ annual goal
Agency projection
Actual revenue
SEO Delivered (goal was 2.5:1)
SEO Delivered (goal was 1.4:1)
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