IDEAS. 
WORK.
RESULTS.Florida Credit Union
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With an objective to capture more of the South Florida market by introducing the area’s Hispanic population to the Space Coast Credit Union brand in Spanish, our work aimed to expand reach and generate leads through direct marketing, call centers and in-branch collateral. At the same time, our campaigns increased visibility and understanding of the credit union’s “Members’ Watchdog” philosophy—a commitment to sound financial stewardship. Finally, we worked to improve the credit union’s mortgage and auto loan goals, which were trending at 20% below target, with an overall marketing strategy designed for long-term use through industry insights and critical analysis.
