Do keep visual appeal top-of-mind.

Don’t copy someone else’s.

Do insert stats and graphs.

Don’t confuse readers with TMI (too much information).

Do promote on social media outlets.

Don’t include anything offensive.

Do always tell a story.

Don’t make it horizontal.

Do make it embeddable.

Quote of the Day: “In the 90s, dot-coms became businesses’ storefronts. In the 2000s, social media became their best sales personnel.“