Restaurants
As restaurant marketing experts, we understand the consumer decision-making process when selecting dining options. We enable restaurants to stand out in a saturated market and lead efforts to drive sales for both first-time and repeat guests, ultimately positively impacting comp sales growth, customer loyalty, and increasing share of stomach.
We achieve this through our in-depth knowledge of today’s consumer mindset and the ever-changing world of foodservice industry trends. Coupled with our “Trial to Ambassador” guest modeling, we are able to pair strategic execution and the flexibility to adapt with the evolution of consumer tastes. This allows our team to implement multi-channel marketing programs to generate restaurant traffic through behavioral, daypart, and geographic targeting, improving overall store performance and measurable marketing ROI.
A Sales-Focused Restaurant Marketing Agency
Our experience allows our team to implement multi-channel marketing strategies based on the highest-value audiences and avenues to generate restaurant traffic. We employ behavioral, daypart, and geographic targeting on digital marketing campaigns to mobilize potential customers. Managing everything from content marketing and localized SEO to email and social media marketing, we focus on improving overall store performance and delivering measurable marketing ROI.
Ultimately, as a results-driven full-service advertising agency focused on both creativity and innovation, we have a true passion for our clients’ success. Our personalized approach emphasizes collaborative partnerships with our clients and across-the-board integration, with a core focus on bottom-line results.
Our key areas of focus include:
- Comp Sales
- Store Traffic
- First-time and Repeat Guests
- Guest LTV
- Customer Loyalty/Retention Rate
- Website Visitation/Engagement
- Return on Investment (ROI) of Marketing Spend
- Sales Volume per Location
- LTO Trial
- RevPASH (revenue per available seat per hour)
- Guest Check Average
- Share of Stomach
- Off-Premise Sales
- Menu QR Code Scans
- Online/Mobile Order Profitability
Latest Research – Flavor Innovation on the Menu
In our recently published Flavor Innovation on the Menu, we explore how changing consumer preferences are reshaping the restaurant landscape. With nearly half of diners saying they seek out bold or unexpected flavors, and younger guests in particular using social media to discover new dishes, the opportunity for menu innovation has never been stronger.
From a resurgence in global comfort foods to rising demand for customizable heat levels, our research uncovers flavor trends that drive not just trial but loyalty and repeat visits. And with growing interest in regional American cuisines, sour-forward beverages, and plant-based twists on indulgent favorites, the modern menu is becoming a powerful brand tool and a guest magnet.