Below is a list of content marketing tactics and what percentage of businesses are taking advantage of them:

Social Media (Excluding Blogs): 79%

Article Posting: 78%

In-Person Events: 62%

eNewsletters: 61%

Case Studies: 55%

Blogs: 51%

White Papers: 43%

Webinars/Webcasts: 42%

Print Magazines: 42%

Videos: 41%

Promoting Content In Traditional Media: 31%

Microsites: 30%

Print Newsletters: 25%

Research Reports: 23%

Data-Driven Content Marketing: 21%

Podcasts: 16%

Digital Magazines: 15%

Mobile: 11%

Virtual Conferences: 11%

eBooks: 9%

Key Insight: The conversation is happening whether we like it or not, so we must be a part of it and control our messages, turn negatives into positives and ultimately bring our brands to life in our intended audiences’ world. All with the goal of creating brand ambassadors who will do our marketing for us…by sharing our content and talking about it with friends and family. Think of it as nimble word-of-mouth marketing that you get to persuade at the actual user level. #priceless

Sources: www.marketo.com, content marketing report from Junta42 | Content Marketing Institute and MarketingProfs

Quote of the Day: “The way we experience story will evolve, but as storytelling animals, we will no more give it up than start walking on all fours.” – Jonathan Gottschall