SOCIAL MEDIA

Social Media Marketing

With nearly 3.5 billion active social media users, social media has become a global platform for expression and a necessary tool to build and bridge connections between consumers and brands. Social media marketing is a core component of an effective marketing formula and can often make or break a brand’s success.

At evok, we recognize that crafting a branded social media presence goes beyond just scheduling posts—it’s about growing a community of brand advocates that are not only engaged but empowered. From influencer partnerships and sponsored content, to content that aligns with your business drivers to promote growth, our social strategy cuts through the noise to reach your most valuable audiences.

The right social media strategy develops brand awareness, builds relationships and increases website traffic.

In order to ensure the rhythm of your social presence never falls short, we develop extensive content calendars including copy, hashtags, location tags and creative, catering to each individual post for optimal performance. Each content calendar is routed internally and externally for final approval before each post is scheduled to go live.

The Strategy Behind Social Sharing

Effective social media marketing not only starts a conversation, it puts your brand in the center of topics your audience is already a part of. This approach takes a data-backed strategy to identify who you’re talking to, a consistent brand voice that your followers can recognize, and a knack for making real, genuine connections with your following. Having a team of social strategists on your side helps, too.

We’re here for you–and your following. Our social media services include:

• Content Strategy and Development
• Integrated Social Messaging (Multi-Channel/Channel-Specific)
• Monitoring and Analytics
• Community Management
• Paid Social Strategy/Media
• Influencer Marketing
• Sentiment Analysis and Social Listening
• Monthly Reporting with Recommendations