Elizabeth City: Brand Evolution Project Spotlight
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Each year, evok gives back to the community by selecting pro-bono accounts within Central Florida and donates dozens of service hours each month to assist in brand development and marketing services.
Evok recognized Central Florida Zoo’s need to develop a consistent brand message. Working closely with their marketing team, we developed a brand identity to increase recognition, emphasize a rejuvenated facility and, ultimately, increase attendance.
Our work for the zoo has included a new website featuring detailed information on the zoo residents; daily ticket, group tours and annual pass purchasing; events calendar; and attraction landing pages. We also developed an evolved zoo logo and brand, video and radio spots, creative concepts for campaigns and events, and social media support.
visitor increase in one month over same previous year’s month
less tourism tax collection decrease than expected
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