Elizabeth City: Brand Evolution Project Spotlight
View Case Study
Nestled on 900 acres of Florida’s pristine Gulf Coast, Innisbrook Resort and Golf Club in Palm Harbor, Florida is one of America’s premier golf destinations. In 2009, when this promotion was created, two nationwide surveys agreed Americans are taking a hard look at vacation costs. Our goal was to promote Innisbrook Resort as the place to be.
Our research showed there were certain areas of the country that presented a higher propensity to travel to Tampa, specifically Innisbrook and, while visiting, they played golf.
Innisbrook has four courses and golfers typically play with four players, inspiring our Perfect Foursome promotion.
Utilizing geo-targeted magazines, such as GolfStyles, online geo and behavioral targeted PPC, social media messaging and working with our client GolfWeek magazine for special geo-targeted inserts and emails, we reached out to the Midwest, offering multiple price-point co-op experiences.
rounds of golf
in new revenue
As dedicated marketing experts in your industry, we’re committed to serving top-notch results for every campaign from the groundwork of research, to the development of strategy, and beyond launch. Find out how our one-stop marketing shop can enrich your brand to meet your marketing goals.
Are you ready to advance your marketing strategy to grow your sales and expand your reach? Our services stretch across a multitude of platforms and channels from traditional to digital. And as your trusted partner, we’re dedicated to crafting a results-driven approach personalized for your business. Simply fill out the form below, and we’ll get back to you as soon as possible.