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‎Innisbrook Resort & Golf Club

Case Study

IDEAS.

Nestled on 900 acres of Florida’s pristine Gulf Coast, Innisbrook Resort and Golf Club in Palm Harbor, Florida is one of America’s premier golf destinations. In 2009, when this promotion was created, two nationwide surveys agreed Americans are taking a hard look at vacation costs. Our goal was to promote Innisbrook Resort as the place to be.

WORK.

Our research showed there were certain areas of the country that presented a higher propensity to travel to Tampa, specifically Innisbrook and, while visiting, they played golf.

Innisbrook has four courses and golfers typically play with four players, inspiring our Perfect Foursome promotion.

Utilizing geo-targeted magazines, such as GolfStyles, online geo and behavioral targeted PPC, social media messaging and working with our client GolfWeek magazine for special geo-targeted inserts and emails, we reached out to the Midwest, offering multiple price-point co-op experiences.

Results.

1500

inquires

800+

room nights

1200+

rounds of golf

$200,000

in new revenue

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