IDEAS. Aiming to match the digital innovation and forward thinking at work within the Jerry Harvey Audio family of products, evōk set out to compose a social media campaign capable of captivating and engaging the brand’s target audience. The ROI-focused interactive efforts offered an opportunity to not only grow the brand’s online influence but also drive product sales.
WORK.Working to create and maintain a social media presence capable of reaching JHAudio’s desired audience, evōk orchestrated the launch of several new social media profiles while managing the brand’s existing online engagements.
In order to expand JHAudio’s reach, we debuted new Tumblr and MySpace pages – platforms focused on young, tech savvy music fans. Evōk also scored a series of holiday-centric sales, which toured across social media channels, delivering tangible results from a virtual campaign.
RESULTS.during the “Rock Your Independence” Fourth of July Sale
during the “Rock Your Independence” Fourth of July Sale
during the “End of Summer” Labor Day Sale
during the “End of Summer” Labor Day Sale
during the Black Friday Sale
during the Black Friday Sale
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