Breaking Boundaries in Travel and Tourism Marketing for 2025
INDUSTRY INSIGHTS
Posted on May 21st, 2025
Ad Industry, Agency Services, Healthcare, Mobile Marketing, Strategy
How to Measure Social Media ROI in Healthcare: Metrics That Matter for Patient Acquisition
Social media has become a powerful tool for healthcare organizations, connecting providers to patients in ways that weren’t possible before. In fact, 57% of individuals acknowledge social media’s impact on their choice of healthcare provider, highlighting the importance of a...
Continue ReadingPosted on May 20th, 2025
More Than a Message: What Your Sexual Health Campaign Needs to Truly Connect
Most sexual health campaigns are built with the best intentions—arming audiences with facts about STI transmission, testing locations, prevention methods, and available services. But facts alone don’t change behavior. What’s often missing is the human connection: an understanding of who...
Continue ReadingPosted on May 19th, 2025
Rethinking Risk: How to Talk About STIs Without Shame
Imagine a public health message about sexual health that doesn’t rely on fear or guilt, but instead radiates confidence and hope. Picture a bus shelter poster where a young Floridian proudly declares, “I protect myself,” inviting others to do the...
Continue ReadingPosted on May 19th, 2025
From Data to Action: Measuring and Evoking Impact with Behavioral Change in Public Health Campaigns
Imagine a public health ad that doesn’t scare you into change but empowers you to make it. Picture a bus shelter poster where a young Floridian proudly declares, “I protect myself,” inviting others to do the same – not out...
Continue ReadingPosted on March 28th, 2025
Digital, Healthcare, Mobile Marketing, Strategy
The Definitive Healthcare Marketing Guide: Patient Acquisition, Content Trends, & More!
The healthcare landscape is undergoing a profound transformation, driven by technological innovation, shifting patient expectations, and an increasingly competitive marketplace. For Chief Marketing Officers (CMOs) and healthcare leaders, the challenge extends beyond traditional marketing approaches—it requires a strategic blend of...
Continue ReadingPosted on January 21st, 2025
Healthcare Marketing Trends 2025: Mobile Marketing, Consumer Trends, & More!
In 2025 healthcare marketing is set to embrace groundbreaking trends, going beyond the basics of digital marketing to address the evolving needs of patients and the growing complexities of the healthcare landscape. The opportunities to revolutionize healthcare marketing efforts are...
Continue ReadingPosted on November 22nd, 2024
Healthcare Digital Transformation: 7 Marketing Strategies to Increase Patient Acquisition
Digital transformation isn’t just a trend—it’s a necessity in today’s healthcare landscape. For healthcare providers, Chief Marketing Officers (CMOs), and industry leaders, meeting the needs of modern patients means going beyond traditional engagement methods. Now more than ever, patients expect...
Continue ReadingPosted on September 24th, 2024
Healthcare Marketing 101: How to Create a Content Marketing Plan to Increase Brand Awareness
Patient trust is the lifeblood of any healthcare organization. Yet, as more patients turn to online resources to guide their healthcare decisions, many medical practices struggle to translate their expertise into digital influence. This gap represents both a challenge and...
Continue ReadingPosted on April 26th, 2024
Healthcare Marketing Trends 2024: Embracing Technology & Personalization
The healthcare marketing landscape is evolving at an unprecedented pace, driven by a perfect storm of regulatory changes, technological advancements, and shifting patient expectations. As we move further into 2024, healthcare marketers face a complex and dynamic environment that demands...
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