Evok Advertising Announces New Public Relations Director for its Expanding Business
LAKE MARY, Fla. – March 28, 2012 – Evok Advertising announces a new addition to its growing agency – Beth Ridenour, public relations director. Ridenour assumes media relations and reputation management responsibilities for the agency’s diverse roster of clients, beginning work immediately on a new consumer awareness program for the National Mobility Equipment Dealers Association.
With over 15 years of public relations industry experience, Ridenour has enjoyed a broad spectrum of opportunities during her career. Her work began at a Tallahassee, Fla.-based agency serving such hospitality leaders as Marriott International. She later joined NASCAR to generate pre-race publicity for the NASCAR Nationwide Series. In 2000, she reconnected with Marriott, though this time as an associate. She was tapped to lead PR initiatives for the timeshare and wholly-owned real estate brands, including The Ritz-Carlton Destination Club. Following nearly 10 years with Marriott, Ridenour started her own public relations business, and now, she brings JT Wines (specifically, the FLASQ Wines brand) to evok.
“As our business has evolved over the past decade, we’ve grown our services from purely advertising,” said Larry Meador, CEO of evok. “We are passionate about delivering an integrated marketing approach to our clients, and the opportunity to expand our public relations offerings is not only necessary, but very exciting. We’re pleased to have someone of Beth’s caliber join our team.”
Ridenour graduated from Flagler College in St. Augustine, Fla. with a bachelor’s degree in communications. She resides in Sanford, Fla.
About evok advertising
Celebrating its 10-year anniversary, evok advertising is a full-service advertising, public relations and interactive agency connecting people and brands through big ideas. With offices in the Orlando, Fla. area, Memphis, Tenn. and Los Angeles, the evok team delivers knowing, “Today is the best we’ll ever be…until tomorrow.” For information, please visit www.evokad.com. Evok can also be found on Facebook and Twitter(@evoklarry).