Kenwood USA Engages Evok Advertising
LAKE MARY, Fla., (January 9, 2012) – Evok advertising has been named as advertising agency for Kenwood USA, one of the three largest selling brands of audio and video entertainment products in North and South America. Evok will develop and execute creative, strategic marketing, digital strategy, and public relations to service the leading brand.
Evok’s history in the consumer electronics industry spans back to 2002, when the agency was founded in part by Larry Meador, the former national brand manager of Recoton Corp., a Lake Mary-based electronics accessories manufacturer. The evok team later spent five years working with Metra Electronics and eight years in a successful partnership as a brand steward to Dual Electronics Corp., a Heathrow-based business.
Senior Account Manager Cheryl Parker, who has more than 15 years experience in advertising and consumer electronics said, “The evok team excels in this industry and we’re looking forward to getting back to our roots.
Keith Lehmann, Senior Vice President of Kenwood’s Consumer Electronics Sector, said “One of our key marketing goals is to convert the consumer from browser to buyer through leveraging the latest in digital lifestyle trends. We are very impressed with the understanding and command evok has over digital media and their ability to deliver unique campaigns that are relevant to today’s connected consumer. Kenwood is looking forward to 2012 as a breakout year in our marketing and communication development, thanks to the efforts of the evok team.”
Larry Meador, Chief Executive Officer of evok said, “We’re proud to be part of the Kenwood team and are confident that through our resources, industry knowledge and previous work with other companies in the category we’ll exceed Kenwood’s marketing needs by creating and executing successful campaigns that deliver on all fronts.”
Kenwood USA is the third national brand to join evok’s client roster in the last 90 days. Other leading accounts managed by the evok team include the Education Management Corporation, one of the largest providers of private post-secondary education in North America with 106 campuses, and Eurotire, a global leader in the OTR tire industry. When asked about their newest acquisitions, evok notes that the team is proud to keep a diverse and growing portfolio of client work.