Jun 14
Evok Public Relations ranked among the best in Central Florida
The Public Relations firms were ranked by 2012 income fee for public relations billings.
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A little agency and industry news, combined with our point of view on the latest trends.
Posted on May 12th, 2026
Content Creation, Digital, Mobile Marketing, Restaurants, Social Media, Strategy
Restaurant Social Media Marketing: Platform-Specific Strategies That Drive Foot Traffic and Reservations
Restaurant marketing has quietly reorganized itself around social media, and most CMOs are still operating on the assumption that social is one channel among many. It isn't. For younger diners, social platforms have replaced Google, Yelp, and TripAdvisor as the...
Continue ReadingPosted on May 8th, 2026
Digital, Marketing, Strategy, Travel, Tourism & Entertainment
Destination Influencer Marketing: Micro-Influencer Strategies That Drive Measurable Visitation and ROI
Destination marketing now has to answer to real accountability around influencer spend. Tourism development councils and DMO boards want attributable returns on every dollar. Creator partnerships that used to sit quietly in the "brand awareness" line item now have to...
Continue ReadingPosted on May 1st, 2026
Credit Union Marketing, Digital, Email Marketing, Financial Marketing, Marketing, Mobile Marketing, Strategy
Credit Union Email Marketing Strategy: Segmentation and Automation That Drive Member Engagement
Credit union marketing requires every channel to pull its weight. Paid media drives acquisition, social builds community and trust, content and SEO capture intent, and email is where member relationships actually compound into share of wallet and lifetime value. Each...
Continue ReadingPosted on April 24th, 2026
Agency Services, Credit Union Marketing, Financial Marketing, Financial Services, Strategy
Bigger Tax Refunds in 2026: A Strategic Guide for Credit Unions
The 2026 tax refund season presents more money, more member intent, and more strategic opportunities than credit unions have seen in years. The average federal refund has climbed to roughly $3,500, driven by sweeping changes under the One Big Beautiful...
Continue ReadingPosted on April 17th, 2026
Agency Services, Content Creation, Healthcare, Pay-Per-Click (PPC), Social Media
Healthcare Telehealth Marketing: Patient Acquisition Strategies for Virtual Care Services
Modern patients shop for healthcare online, like any other service, but most healthcare marketing lags behind. Virtual care seekers, who self-triage and often shop across state lines, rely on digital trust signals. Telehealth convenience is no longer enough; success depends...
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