FDOH: Pride Campaign
View Case Study
Florida Highway Safety and Motor Vehicles partnered with our agency to promote its Holiday Travel Campaign through the months of November and December. FLHSMV hoped to drive awareness and educate Florida drivers on slowing down, buckling up, driving sober and driving without distractions during the busy holiday season.
To start, we first established the campaign’s target audience—English-speaking travelers ages 18–30 and collected data to find top-performing websites for this demographic. Following our research, we created engaging digital banner ads and served them across websites frequented by our target demographic. In addition, we ensured the ads were served on the appropriate device; in this case, out-of-town travelers were best targeted through mobile.
The banner ads were monitored for engagement throughout the two-month campaign. The banner ad that generated the highest click-through rate was identified and served more frequently during rotations for optimal results.
As dedicated marketing experts in your industry, we’re committed to serving top-notch results for every campaign from the groundwork of research, to the development of strategy, and beyond launch. Find out how our one-stop marketing shop can enrich your brand to meet your marketing goals.
Are you ready to advance your marketing strategy to grow your sales and expand your reach? Our services stretch across a multitude of platforms and channels from traditional to digital. And as your trusted partner, we’re dedicated to crafting a results-driven approach personalized for your business. Simply fill out the form below, and we’ll get back to you as soon as possible.