JAMAICA GRANDE

Our engagement with the Jamaica Grande closely followed the property’s separation from the Sunset Resorts chain of properties, which presented the unique challenge of developing both a new brand identity and transitional pieces to be used before the new brand’s official launch. To accomplish this, we looked to the property’s tropical location for inspiration. Our team created a custom “windswept” font to be used across branding, as well as a “wave” accent that hinted at the new look and feel within transitional pieces.

To drive traffic to the brand’s Facebook page, we launched a contest crafted to boost fan base numbers while positioning the Jamaica Grande as the ideal destination for romantic getaways. The “Ring in the New Year Facebook Contest,” followed the timeframe with the highest engagement rates and invited Jamaica Grande fans and Facebook users to submit their engagement story to win a prize

Our team also created a highly targeted Facebook marketplace advertising and promoted post campaign to support the contest efforts. Ads targeted users who were engaged as well as users who listed wedding-related interest categories.

Additionally, we crafted an image-driven, fully responsive site with a modern, vibrant design that speaks to the resort’s personality while showcasing the updated look and feel of the brand. The website included beautiful and functional photo and video gallery, a dynamic contact form, and randomized customer testimonials at the foot of each page.