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Our work for the New York Hilton Midtown included creating a celebratory campaign to commemorate the 50th anniversary of Hilton’s flagship property. Through a series of digital and experiential festivities, we shined light on the famed name with a website, social media campaign, as well as through the creation of the Random Acts of Hospitality on-property initiative. The social campaign’s focus was to drive awareness to the hotel’s notable history while increasing visitation by engaging followers through a fun and engaging Facebook sweepstakes.
