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Posted on April 28th, 2023
Ad Industry, Agency Services, Branding, Consumer Packaged Goods, Digital, Marketing, Strategy
In recent years, the use of artificial intelligence (AI) has grown rapidly in many industries, including marketing and advertising. AI technologies such as ChatGPT, Jasper, and others are being used to improve the efficiency and effectiveness of marketing campaigns. In...
Continue ReadingPosted on July 9th, 2021
Branding, Branding, Consumer Packaged Goods, CPG, Creative, Strategy
Your product’s packaging is the first thing your potential customer interacts with whether they encounter it at the store or online. As consumers get savvier about their purchases, making sure your packaging captures your target consumer is extremely important in...
Continue ReadingPosted on January 5th, 2021
Ad Industry, Branding, Branding, Creative, Digital, Marketing, Search Engine Optimization
According to Forbes, in 2020, the average person encounters anywhere between 4,000 to 10,000 ads every day. With that said, it’s becoming more and more challenging for brands to stand out from the crowd and connect with their audience, whether...
Continue ReadingPosted on April 30th, 2020
Branding, Branding, Leadership, Marketing, Strategy
COVID-19 is forcing brands and marketers to reevaluate marketing strategies, react to consumers in real-time, and adapt quickly to changing consumer demand. Even before the coronavirus outbreak, we saw a huge increase in brands producing webinars to promote services, educate...
Continue ReadingPosted on July 6th, 2013
Ad Industry, Branding, Branding, Creative, Evok News
In advertising, every aspect of a piece plays a role in determining its success. From distinctive yet timeless logo design and cohesive brand identity, to clear copywriting, and strategic ad placement, there are countless moving parts when it comes to...
Continue Reading