Breaking Boundaries in Travel and Tourism Marketing for 2025
Posted on April 30th, 2024
In this insightful blog post, our CEO Larry Meador shares how his early experiences working in the fast-paced restaurant industry have shaped his approach to client management and leadership at evok advertising. Drawing parallels between the principles of exceptional service...
Continue ReadingPosted on May 17th, 2021
Branding, Consumer Packaged Goods, CPG, Leadership, Marketing, Research, Strategy
There’s a CPG marketing trend that is experiencing 5.6x faster growth for categories that are implementing it versus those that aren’t--and it’s safe to say that Millennials and Gen Z have a big voice in the movement. Sustainability has taken...
Continue ReadingPosted on September 15th, 2020
Leadership, Marketing, Restaurants, Strategy
At evok, we often partner with industry leaders to bring a fresh perspective and new insights on what is unfolding in their markets. Today, we welcome back Stacie Archer to our blog for a look at the ghost kitchens market...
Continue ReadingPosted on June 11th, 2020
Digital, Financial Services, Leadership, Marketing, Social Media, Strategy
Whether you are supporting your members as they emerge from this pandemic or you invest in additional products to help usher in a stronger future, adaptability is the key. The past months have been transformative for nearly every industry and...
Continue ReadingPosted on April 30th, 2020
Branding, Branding, Leadership, Marketing, Strategy
COVID-19 is forcing brands and marketers to reevaluate marketing strategies, react to consumers in real-time, and adapt quickly to changing consumer demand. Even before the coronavirus outbreak, we saw a huge increase in brands producing webinars to promote services, educate...
Continue ReadingPosted on April 28th, 2020
Leadership, Marketing, Restaurants, Social Media, Strategy
At evok, we often partner with industry leaders to bring a fresh perspective and new insights on what is unfolding in their markets. Today, we welcome back Stacie Archer to our blog for a follow up to her piece on...
Continue ReadingPosted on October 1st, 2018
Ad Industry, Digital, Leadership
Enhancing Your UX Through Feelings From websites to apps, user experience (UX) design is a crucial element to any successful online platform. Emotions play a critical role in decision making across all areas of our lives, and UX performance is...
Continue ReadingPosted on July 5th, 2018
What Our CEO Has to Say About Starting an Ad Agency Curious about our agency’s history or what it takes to build an ad agency from the ground up? We asked our CEO, Larry Meador, to share his experiences bringing...
Continue ReadingPosted on March 2nd, 2018
Effective Methods to Drive More Conversions Written by guest contributor Lucy Davis If you have a website for your business, your main digital strategy will no doubt be to get as many conversions as you possibly can. The more time,...
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