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Posted on July 21st, 2022
Agency Services, Digital, Diversity, Equity and Inclusion, Marketing, Research, Social Media, Strategy
Social Media Marketing Why is a social media marketing plan important for your business? It’s simple — social media is one of the most effective methods of connecting with your audience in a meaningful way. Interacting with your audience on...
Continue ReadingPosted on August 13th, 2021
Digital, Diversity, Equity and Inclusion, Email Marketing, Healthcare, Marketing, Media, Pay-Per-Click (PPC), Research, Search Engine Marketing, Social Media, Strategy, Web Development
There’s a new segment of patients on the healthcare marketing radar, and it’s up to the providers to align with their demands. Gen Z, also known as the tech-savvy, education-driven, advocates of our time, is making a mark in the...
Continue ReadingPosted on August 2nd, 2021
Agency Services, Digital, Evok News, Marketing, Media, Research, Search Engine Marketing, Social Media, Strategy, Web Development
The Age of Privacy It’s no surprise we’ve entered an age where privacy has become one of the top priorities for users across the globe, due to issues like the Cambridge Analytica scandal where third parties exploited Facebook user data....
Continue ReadingPosted on June 10th, 2021
Branding, Creative, Digital, Healthcare, Marketing, Research, Strategy
As healthcare marketers, public health awareness campaigns are some of the most important work we do. The strategy behind these campaigns must balance the goal of educating the public on an often sensitive topic while meeting the specific growth goals...
Continue ReadingPosted on June 4th, 2021
Agency Services, Digital, Research, Social Media, Strategy
This month, our social media coordinator dives deeper into the Apple iOS14 update and what it means for Facebook Ad marketing. Get to know the technical side of things and learn how to navigate your Facebook Ad campaigns through this...
Continue ReadingPosted on May 17th, 2021
Branding, Consumer Packaged Goods, CPG, Leadership, Marketing, Research, Strategy
There’s a CPG marketing trend that is experiencing 5.6x faster growth for categories that are implementing it versus those that aren’t--and it’s safe to say that Millennials and Gen Z have a big voice in the movement. Sustainability has taken...
Continue ReadingPosted on May 14th, 2021
Agency Services, Digital, Marketing, Project Spotlight, Research, Strategy, Travel, Tourism & Entertainment
This month, our Account Executive shares a glimpse of what it means to navigate travel clients through a pandemic. Keep reading to get an insider’s perspective on the marketing madness and how we quickly shifted our strategies to overcome the...
Continue ReadingPosted on February 12th, 2021
Digital, Diversity, Equity and Inclusion, Financial Services, Marketing, Research, Strategy
Member demands are always evolving, especially in today’s climate. Credit union marketers are challenged with the responsibility of rerouting the member journey to reach the last phase of the cycle, otherwise known to be brand advocacy. The member journey targets...
Continue ReadingPosted on February 5th, 2021
Ad Industry, Broadcast, Evok News, Marketing, Media, Research, Strategy
Want a peek inside agency walls and what drives KPI-impacting results for our clients? This month we asked our Media Director to share a bit about his role and the daily tasks he takes on to ensure our clients’ campaigns...
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