The Future of Travel Marketing: Key Trends and Takeaways
The Impact of AI in the Broadcast Media Marketing Industry & How You Can Benefit
The Importance of a Content Marketing Strategy for Your Destination
The Transformative Influence of AI on Web Accessibility
Credit Union Marketing Series: 3 Landing Page UI/UX Techniques
Posted on July 17th, 2024
Agency Services, Digital, Search Engine Marketing, Search Engine Optimization, Strategy
As a Chief Marketing Officer, you're no stranger to juggling multiple responsibilities. However, there's one critical task that demands your immediate attention: successfully navigating Google's March 2024 Core Update. Failing to adapt to these changes could result in a significant...
Continue ReadingPosted on November 3rd, 2023
Agency Services, Digital, Marketing, Search Engine Marketing, Search Engine Optimization, Social Media, Strategy, Travel, Tourism & Entertainment
Evok recently attended the 2023 Destinations Florida (https://www.fadmo.org/) Annual Meeting, bringing together Florida tourism boards, media partners, agencies, and influencers. With travel continuing to rapidly evolve post-pandemic, attendees were eager to exchange ideas and strategies, drawing on market-leading examples throughout...
Continue ReadingPosted on October 18th, 2023
Content Creation, Marketing, Search Engine Marketing, Search Engine Optimization, Social Media, Strategy, Travel, Tourism & Entertainment, Uncategorized
Developing a strategic content marketing plan is essential for travel brands looking to effectively promote their destination, attract visitors, and boost brand awareness. As experts in travel marketing, we understand the unique challenges destinations face when creating stand-out marketing campaigns...
Continue ReadingPosted on June 13th, 2023
Ad Industry, Agency Services, Consumer Packaged Goods, Credit Union Marketing, Digital, Healthcare, Marketing, Restaurants, Search Engine Marketing, Search Engine Optimization, Strategy, Travel, Tourism & Entertainment
As technology continues to evolve, artificial intelligence (AI) is becoming more prevalent in almost every industry. As an agency that partners with businesses across many fields, the evok team has seen a significant impact from AI involvement in search engine...
Continue ReadingPosted on February 1st, 2023
Agency Services, Digital, Marketing, Search Engine Marketing, Search Engine Optimization, Strategy
We live in a world where voice search is taking over and changing the way we find information.Voice search has become so popular that it’s now a key part of any successful SEO strategy. Because of this, optimizing your website...
Continue ReadingPosted on April 15th, 2022
Ad Industry, Agency Services, Broadcast, Digital, Marketing, Media, Pay-Per-Click (PPC), Search Engine Marketing, Social Media, Strategy
There is a lot of talk about how companies and agencies are using certain data, and whether or not that is some kind of “invasion of privacy”. While it certainly makes sense that consumers are reluctant to share certain elements...
Continue ReadingPosted on January 21st, 2022
Credit Union Marketing, Digital, Financial Services, Marketing, Search Engine Marketing, Strategy
Credit Unions in 2021: An Overview The credit union industry has seen tremendous growth over the past few years. As of 2021, combined total credit union assets total just under $2 trillion, with state credit unions surpassing $1 trillion in...
Continue ReadingPosted on November 18th, 2021
Broadcast, Consumer Packaged Goods, CPG, Digital, Marketing, Media, Pay-Per-Click (PPC), Search Engine Marketing, Search Engine Optimization, Social Media, Strategy
From $1,500 phones to designer athleisure, consumption of consumer goods is nearing all-time highs. People are on never-ending searches for the next best luxury product, chasing a lifestyle of comfort and class. But winning the affections of the affluent market...
Continue ReadingPosted on November 12th, 2021
Digital, Marketing, Media, Search Engine Marketing, Search Engine Optimization, Social Media, Strategy, Travel, Tourism & Entertainment
The travel and tourism industry has been rolling with the punches for the last year and a half, and now there’s more trouble on the horizon. As consumers have grown more aware of how their data is used, their personal...
Continue Reading