Project Spotlight: NMEDA Dealer Video Card
Client: National Mobility Equipment Dealers Association (NMEDA)
Project: Video Card for National Mobility Awareness Month
Description: The concept behind this project was to raise awareness for NMEDA’s National Mobility Awareness Month promotion and ask for corporate partnerships. What we have accomplished for this promotion was so profound, a picture and chart just wouldn’t cut it. We wanted to fuse a traditional direct mail piece with a video element so when the addressee would open the card, it would trigger a video element highlighting a case study of the program and ask for a partnership. We all know a picture can say a thousand words, but a video can capture the true story. This piece really showcases the merging of traditional and nontraditional marketing elements to elevate the brand’s messaging.