Breaking Boundaries in Travel and Tourism Marketing for 2025
INDUSTRY INSIGHTS
Posted on May 23rd, 2025
Ad Industry, Agency Services, Digital, Media, Pay-Per-Click (PPC), Social Media, Strategy
How to Choose the Right Advertising Platforms That Align With Your Business Goals
Choosing the right advertising platform goes beyond picking the one with the biggest user base or the flashiest features. Instead, it’s about selecting a platform that directly aligns with your business goals and helps you connect with the right audience...
Continue ReadingPosted on May 21st, 2025
Ad Industry, Agency Services, Healthcare, Mobile Marketing, Strategy
How to Measure Social Media ROI in Healthcare: Metrics That Matter for Patient Acquisition
Social media has become a powerful tool for healthcare organizations, connecting providers to patients in ways that weren’t possible before. In fact, 57% of individuals acknowledge social media’s impact on their choice of healthcare provider, highlighting the importance of a...
Continue ReadingPosted on May 21st, 2025
Ad Industry, Agency Services, Mobile Marketing, Restaurants, Strategy
How to Measure Restaurant Marketing Success: A Restaurant Owner’s Guide to Analytics & KPIs
Running a successful restaurant isn’t just about serving great food — it's about making smart decisions backed by data. Every menu item, every promotion, and every guest experience can be measured and improved with the right insights. That’s where restaurant...
Continue ReadingPosted on May 20th, 2025
More Than a Message: What Your Sexual Health Campaign Needs to Truly Connect
Most sexual health campaigns are built with the best intentions—arming audiences with facts about STI transmission, testing locations, prevention methods, and available services. But facts alone don’t change behavior. What’s often missing is the human connection: an understanding of who...
Continue ReadingPosted on May 19th, 2025
Rethinking Risk: How to Talk About STIs Without Shame
Imagine a public health message about sexual health that doesn’t rely on fear or guilt, but instead radiates confidence and hope. Picture a bus shelter poster where a young Floridian proudly declares, “I protect myself,” inviting others to do the...
Continue ReadingPosted on May 19th, 2025
From Data to Action: Measuring and Evoking Impact with Behavioral Change in Public Health Campaigns
Imagine a public health ad that doesn’t scare you into change but empowers you to make it. Picture a bus shelter poster where a young Floridian proudly declares, “I protect myself,” inviting others to do the same – not out...
Continue ReadingPosted on March 31st, 2025
Content Creation, Digital, Marketing, Mobile Marketing, Search Engine Marketing, Strategy
Content Marketing Fundamentals: Building a Strategy That Drives Both Traffic and Conversions
Introduction: Beyond Basic Content Creation In today's digital landscape, content marketing has evolved from a supplementary tactic to a fundamental business strategy. Yet many organizations continue to create content without a clear framework for driving meaningful business results. The data...
Continue ReadingPosted on March 28th, 2025
Digital, Healthcare, Mobile Marketing, Strategy
The Definitive Healthcare Marketing Guide: Patient Acquisition, Content Trends, & More!
The healthcare landscape is undergoing a profound transformation, driven by technological innovation, shifting patient expectations, and an increasingly competitive marketplace. For Chief Marketing Officers (CMOs) and healthcare leaders, the challenge extends beyond traditional marketing approaches—it requires a strategic blend of...
Continue ReadingPosted on March 28th, 2025
Digital, Marketing, Mobile Marketing, Restaurants, Search Engine Optimization, Social Media, Strategy
Restaurant Marketing Trends: What Every CMO Needs to Know for 2025 and Beyond
The restaurant industry stands at a pivotal crossroads where tradition meets technology, and consumer expectations evolve at an unprecedented pace. For Chief Marketing Officers (CMOs) in the restaurant sector, this presents both a challenge and an opportunity to reimagine how...
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