How to Pick the Right Advertising Agency to Promote Your Summer Destination
5 Ways to Find an Agency That Fits with Your Organization
Spring break is in full swing. Students are scattered across your destination and hitting the water, shops and bars. But before you know it, they’ll be gone and hitting the books again, and you’ll be anxiously awaiting your next visitor wave: summertime vacationers.
Maybe your numbers have been dragging the last few years or maybe this year you want to get those numbers to skyrocket. Either way, hiring an advertising agency to help you get a plan into place will help you ride your next success wave.
With advertising agencies, there are definitely plenty of fish in the sea, and it can be a bit overwhelming to find the one that perfectly fits your organization. But to ease the pressure, we’ve put together the top five attributes to look for when you’re on the search:
Experts in Your Industry
You want someone who can talk the talk and walk the walk. Find an agency that is strong across the board and can apply strategic and creative marketing principles and tactics to any destination.
You also want an agency that possesses a deep understanding of how to engage and motivate all of your travel segments whether it be leisure, group, sports, tour operators, LGBT or multicultural.
Services to Suit Your Needs
After you’ve found an expert in your industry, look for an agency that offers services that will take your organization to the next evolution.
It’s smart to choose a full-service advertising agency. Even though you might not need all the services today, you might need them in the future, and it’s easier to weave them into your campaign with an agency who already knows you and your brand.
A Budget That Works for You
You want an agency that delivers qualified and quantifiable results within your budget constraints. Larger agencies tend to charge more than smaller agencies. While you may be drawn to select a big, leading advertising agency, you may only be able to afford one or two of their services. On the flip side, if you go with a smaller agency, you may be able to afford a full-service approach.
Local, National or Even International
Search near and far. With technology, such as video conferencing calls, you don’t have to just search for an agency locally, you can look into hiring an agency nationally or even internationally.
An Agency That’s Fun
Last but certainly not the least, you want a fun agency. If the agency can’t have fun, then how can they have fun with your brand? You want an agency that gives you the opportunity to let tourists experience your brand in a fun way and in the end, forge stronger relationships with your customers, consumers or visitors.
Finding the right agency partner is a journey, but the destination (and yours) is worth the trip. If you’re looking for a full-service agency with national and international capabilities, consider evok advertising here in Lake Mary, Florida.