The Do’s & Don’t of Content Marketing (Press Releases)
Do always have something NEW to say.
Don’t include a lot of links.
Do take time to create a eye-catching headline.
Don’t turn it into a sales pitch.
Do always use the correct, professional format.
Don’t ever make up stats or information.
Do always cite your sources.
Don’t ignore standard PR guidelines.
Quote of the Day: “People want to do business with you because you help them get what they want. They don’t do business with you to help you get what you want.” – Don Crowther