The Do’s & Don’t of Content Marketing (Press Releases)

Do always have something NEW to say.

Don’t include a lot of links.

Do take time to create a eye-catching headline.

Don’t turn it into a sales pitch.

Do always use the correct, professional format.

Don’t ever make up stats or information.

Do always cite your sources.

Don’t ignore standard PR guidelines.


Quote of the Day“People want to do business with you because you help them get what they want. They don’t do business with you to help you get what you want.” – Don Crowther