Do always have something NEW to say.

Don’t include a lot of links.

Do take time to create a eye-catching headline.

Don’t turn it into a sales pitch.

Do always use the correct, professional format.

Don’t ever make up stats or information.

Do always cite your sources.

Don’t ignore standard PR guidelines.

Quote of the Day: “People want to do business with you because you help them get what they want. They don’t do business with you to help you get what you want.” – Don Crowther