Ad Candy iPhone App Aims to Help Small Businesses
Evok Advertising has released an educational application for businesses seeking a greater return on their advertising investment
LAKE MARY, Fla. (March 14, 2011) – Last August, evok advertising, an Orlando-based creative ad agency and registered Apple developer, created a new iPhone application for small, mid-sized and stage-2 economic development companies who were struggling to produce advertising campaigns with measurable results. Since the release, positive reviews have poured in from business owners who are finding value in the application.
According to Orlando Inc.’s Executive Vice President John Ashworth, “To understand our economy and how to fuel it, we need to note the impact of growth-oriented businesses in Orlando. Currently, 93 percent of Central Florida companies have nine employees or fewer, and make up 44 percent of the jobs. As it is our mission to Connect Entrepreneurs to Success, I believe evok’s iPhone app is not only useful, but is right on target with the businesses that need the most help.”
The free social media application, dubbed “Ad Candy” in the Apple iTunes store was derived from the agency’s blog, Free Ad Candy, which was nominated as National Blog of the Month by WordPress. The educational business application provides detailed ad industry insights, tactics, concepts and strategies, along with real-world applications and case studies to help companies maximize return on their advertising investment.
Composed of four distinct areas, the app features a white paper section tabbed “Ad Candy.” The whitepapers within the section are added weekly by evok’s staff, each team member focusing on their area of expertise in a round-robin rotation.
Another tab within the iPhone app links the user to evok’s Twitter feed, where updates are posted throughout the day from the development team’s CEO, Larry Meador, a nationally-recognized emerging media specialist and member of the BPA Interactive Advisory Board. The Twitter feed links to Twitter.com/evoklarry, which has more than 40,000 followers and is the most followed advertising agency in Central Florida and one of the top followed ad agency Twitter accounts in the US.
The other two tabs of the app serve as a portal to transport users to the core of the industry, showcasing the agency’s print ads and TV spots. These invaluable sections give business owners and marketers and inside look into the development of both TV commercials and print ads. In this section, users learn why a TV commercial was filmed in HD versus SD, or why a copywriter chose a particular headline over another, and why and how it was placed in relation to imagery or specific calls to action within an ad. Both the TV spots and the print ads are RSS fed from evok’s YouTube and Flickr social media sites, to offer users a seamless integration of information and evok the ability to update the app as new work is produced.
Since a large portion of evok’s work has been created for clients in the Central Florida market, such as Trustco Bank, Orange County Public Schools and Workforce Central Florida, downloading the app not only teaches users what works in advertising – but also teaches what works here – in Central Florida.
Located in Lake Mary and co-founded by Scott Disbennett and Larry Meador, evok is a team of individuals who together capitalize on years of experience working on both the client and agency sides of the industry. With extensive and diverse capabilities, evok advertising is equipped to provide a high level of service to their clients in all key areas of advertising, public relations, marketing and visual communications.