Discover Florida Channel Spotlight

As the largest collection of premium Florida content ever assembled, the Discover Florida Channel aims to educate Floridians and visitors about the state’s natural wonders and the importance of protecting its resources. Our partnership with Crawford Entertainment and the Discover Florida Channel not only highlights our commitment to promoting ecotourism, conservation, and responsible outdoor recreation, but also showcases our expertise in driving action from audiences similar to those Reel ‘Em Right seeks to mobilize.

Our collaboration with the Discover Florida Channel began with the development of a comprehensive Go-To-Market strategy designed to increase awareness of the channel and grow the number of paid subscribers. By leveraging our expertise in digital marketing, social media, and public relations, we have successfully enhanced the channel’s visibility and engagement across various platforms.

Our work with the Discover Florida Channel extends beyond content integration. We have developed a comprehensive digital marketing strategy that includes the creation of a landing page, organic and paid social media campaigns, influencer partnerships, and targeted advertising through geofencing and other innovative techniques.

One of the key objectives of our partnership is to support Crawford Entertainment’s mission to educate the public about ways they can protect Florida’s natural resources. Through the “Protect our Paradise” TV series, produced in partnership with Conservation Florida, the Discover Florida Channel showcases the environmental challenges faced by the state and highlights the dedicated individuals working to preserve its beauty. This series aligns perfectly with Reel ‘Em Right’s commitment to promoting conservation and responsible outdoor practices.

As part of our ongoing collaboration, we see significant potential for incorporating Return ‘Em Right’s messaging into the Discover Florida Channel’s content. This could take the form of featuring Return ‘Em Right in a “Protect Our Paradise” episode, creating a standalone segment about the initiative, or running a commercial on the channel. Additionally, Chad Crawford, renowned TV host and owner of Crawford Entertainment, could serve as a spokesperson for Return ‘Em Right, demonstrating the product and engaging with other fishermen who have successfully used the system and understand its importance.

By integrating Return ‘Em Right’s message into the Discover Florida Channel’s programming, we can reach a highly engaged audience of outdoor enthusiasts, conservation-minded individuals, and Florida residents and visitors who are passionate about preserving the state’s natural resources. This partnership presents a unique opportunity
to raise awareness about responsible fishing practices and inspire anglers to adopt sustainable techniques that minimize the impact
on marine life.