INDUSTRY INSIGHTS
Posted on April 5th, 2021
Credit Union Marketing, Education, Financial Services, Marketing, Strategy
3 Ways to Promote Financial Literacy Month to Increase New Member Acquisition
Filing taxes, buying your first home, saving for retirement, and building investments--these are things many Americans don’t grow up learning and are often left to learn as they go. That’s where credit unions can step in to help guide the...
Continue ReadingPosted on October 10th, 2018
5 Questions Your School’s Website Homepage Should Answer
The Key Ingredients to Building a School Website It’s no secret that “homepage” is another word for “lifeline” in the world of web. A school’s website design has only a few seconds to grab and keep the reader’s attention, making...
Continue ReadingPosted on September 12th, 2018
How to Find and Write a Unique Selling Proposition for Your School
What Is a USP and Why Does Your School Need One? What does your school offer that no other school does? Take a second and really think about your answer. Is it relevant to your target audience? Sure, you might...
Continue ReadingPosted on August 8th, 2018
Marketing Insights to Attract the Right Job Applicants for Your School
Attracting the Right Candidates for Your School Between 2014 and 2024, the U.S. Bureau of Labor Statistics projected nearly 1.9 million job openings for teachers of preschool through postsecondary school. How can institutions market themselves and find the right applicant with this...
Continue ReadingPosted on July 25th, 2018
Is It Time to Rebrand Your School?
School Branding Strategies to Employ During Your Rediscovery While your school’s origins may trace back 100 years, and the name, logo and colors hold special meaning, it might be time for your school to undergo a rebrand. A rebranding effort...
Continue ReadingPosted on June 6th, 2018
Tailoring Content for Transitioning High School Students
How to Set Your Program’s Marketing Efforts Apart Picture this. You’re 18, you just graduated high school, you only barely know how to do your own laundry, and you’re about to take the biggest leap of your life totally solo....
Continue ReadingPosted on May 2nd, 2018
Marketing Tactics to Keep Students Engaged Once the Semester Ends
3 Ways Students Can Stay Engaged After Final Exams The semester is almost over, and students are counting down the days until they take their last exam. When you’re in college, nothing sounds better than a break from school stress...
Continue ReadingPosted on April 2nd, 2018
A Unified Approach to Communicating with Multiple Generations of Students
How Schools Can Connect with Students of All Ages From continuing education programs targeting those a few years into their careers to MBAs marketed to graduating college seniors, effective education marketing must be able to reach people of all ages....
Continue ReadingPosted on March 5th, 2018
How Schools Can Market Online Programs to Boost Enrollment
4 Steps to Reach and Connect with Online Students In 1892, the University of Chicago became the first American school to offer correspondence courses. Allowing students from all over the country to earn a degree completely over the mail, distance...
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