The Future of Travel Marketing: Key Trends and Takeaways
The Impact of AI in the Broadcast Media Marketing Industry & How You Can Benefit
The Importance of a Content Marketing Strategy for Your Destination
The Transformative Influence of AI on Web Accessibility
Credit Union Marketing Series: 3 Landing Page UI/UX Techniques
Posted on October 19th, 2023
Ad Industry, Agency Services, Consumer Packaged Goods, Digital, Media
The emergence of artificial intelligence (AI) has significantly impacted various industries, and the broadcast media marketing sector is no exception. AI algorithms and technology continue transforming how broadcasters create, distribute, and optimize their content to reach wider audiences. Here, we...
Continue ReadingPosted on April 12th, 2023
Ad Industry, Agency Services, Consumer Packaged Goods, Digital, Media, Strategy
By now, you are probably very familiar with streaming TV. These services have revolutionized the way we consume content. In the past, viewers were limited to watching TV shows and movies as they aired, or recording them on a DVR...
Continue ReadingPosted on April 15th, 2022
Ad Industry, Agency Services, Broadcast, Digital, Marketing, Media, Pay-Per-Click (PPC), Search Engine Marketing, Social Media, Strategy
There is a lot of talk about how companies and agencies are using certain data, and whether or not that is some kind of “invasion of privacy”. While it certainly makes sense that consumers are reluctant to share certain elements...
Continue ReadingPosted on March 11th, 2022
Digital, Diversity, Equity and Inclusion, Marketing, Media, Strategy, Travel, Tourism & Entertainment
This year, it’s forecasted that 71% of Americans will take a leisure vacation. How do you capture the attention of such a large audience? You narrow your scope. As the players of the travel and tourism industry fight to stay...
Continue ReadingPosted on November 18th, 2021
Broadcast, Consumer Packaged Goods, CPG, Digital, Marketing, Media, Pay-Per-Click (PPC), Search Engine Marketing, Search Engine Optimization, Social Media, Strategy
From $1,500 phones to designer athleisure, consumption of consumer goods is nearing all-time highs. People are on never-ending searches for the next best luxury product, chasing a lifestyle of comfort and class. But winning the affections of the affluent market...
Continue ReadingPosted on November 12th, 2021
Digital, Marketing, Media, Search Engine Marketing, Search Engine Optimization, Social Media, Strategy, Travel, Tourism & Entertainment
The travel and tourism industry has been rolling with the punches for the last year and a half, and now there’s more trouble on the horizon. As consumers have grown more aware of how their data is used, their personal...
Continue ReadingPosted on September 10th, 2021
Branding, Consumer Packaged Goods, CPG, Digital, Diversity, Equity and Inclusion, Marketing, Media, Social Media
Did you know that nearly half a billion people worldwide are allergen-conscious food and beverage shoppers? Food allergies are on the rise and, even more, the number of children with food allergies continues to grow, making parents increasingly stressed about...
Continue ReadingPosted on August 13th, 2021
Digital, Diversity, Equity and Inclusion, Email Marketing, Healthcare, Marketing, Media, Pay-Per-Click (PPC), Research, Search Engine Marketing, Social Media, Strategy, Web Development
There’s a new segment of patients on the healthcare marketing radar, and it’s up to the providers to align with their demands. Gen Z, also known as the tech-savvy, education-driven, advocates of our time, is making a mark in the...
Continue ReadingPosted on August 2nd, 2021
Agency Services, Digital, Evok News, Marketing, Media, Research, Search Engine Marketing, Social Media, Strategy, Web Development
The Age of Privacy It’s no surprise we’ve entered an age where privacy has become one of the top priorities for users across the globe, due to issues like the Cambridge Analytica scandal where third parties exploited Facebook user data....
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